Prada and Versace: a new era for Italian luxury
December 5, 2025
Prada's acquisition of Versace marks a decisive step for Italian luxury, with creative synergies and a strengthened strategy…
Prada
Founded in 1913 by Mario Prada in Milan's Galleria Vittorio Emanuele II, the house initially sold leather goods and travel items to high society. His granddaughter, Miuccia Prada, transformed it, starting in the late 1970s, into a laboratory of intellectual fashion: industrial nylon elevated to the status of a luxury material, the enameled triangle, and then Miu Miu, launched in 1993. Listed in Hong Kong, the Prada Group connects fashion, art (through the Fondazione Prada), and now beauty.
L'Oréal: a strategic investment in the production of luxury perfumes in France
November 24, 2025
L'Oréal is strengthening its Gauchy site with a €60 million investment to increase production of luxury perfumes. A choice…
Prada Group: Impressive sales growth in 2025
October 24, 2025
The Prada Group is projected to grow by 9% by 2025, exceeding €4 billion in revenue. Creativity, omnichannel strategy, and sustainability are key drivers
Prada and Red Bull: A record-breaking duo at the top of skateboarding
October 20, 2025
Prada and Red Bull host a skateboarding event in Brazil where Linea Rossa tests himself in real-world conditions and breaks two records…
Prada and its ecological initiative: a model to follow
October 7, 2025
With Re-Nylon and a UNESCO partnership, Prada proves that responsible luxury is possible. Recycled materials, education, and impact measurement make up a strategy…
Italian luxury in 2026: how is Made in Italy reinventing the codes of luxury?
September 21, 2025
Italian luxury is experiencing a renaissance, driven by its iconic brands and a committed new generation. A blend of exceptional craftsmanship, sustainability, and power…
Prada: A New Vision of the Galleria Bag with Scarlett Johansson
September 20, 2025
Scarlett Johansson and Yorgos Lanthimos offer a contemporary reinterpretation of the Galleria bag, blending Prada craftsmanship, everyday use, and narrative power.
Prada and India: A Journey to the Heart of Cultural Roots
August 13, 2025
Luxury fashion house Prada, recently criticized for its alleged cultural appropriation, has decided to take concrete action.
Miu Miu: The Prada Group's growth engine in 2023
August 12, 2025
Discover how Miu Miu, the flagship brand of the Prada group, contributed to the 9% increase in sales at the beginning of this year.
Pudsey Bear Collection 2012: when 30 luxury designers join forces for children
August 2, 2025
This idea comes from British stylist Katie Grand, who is very active in charitable work.
Prada Banana Balm: the yellow balm that revives a fashion archive
May 31, 2025
Prada Banana Balm translates Prada's iconic banana motif into a luminous, fragrant, refillable lip balm. A blend of fashion heritage and a refined finish…