business
When a series shapes desire: Euphoria and the new alliance of luxury
For a long time, cinema was the natural playground of prestige, red carpets and grand..
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business
344 articles
business
When independent luxury chooses New York: the Marc-Antoine Barrois boutique and the "IRL is better" gamble
Opening a first New York location is never just a dot on a map. It's a major statement…
business
When YSL Beauty turns Snapchat into a veritable product launch theater
In the premium beauty industry, influence has long functioned as a showcase: a face, a product, a code…
business
Luxury and the Robin Hood syndrome: generosity, power, and narrative
The legend of Robin Hood is unsettling in that it reverses the roles: the outlaw becomes…
business
Off-White and the art of reactivating its archives: 10 artists to solidify icons
For the past few seasons, the archive has no longer been a simple storage facility: it has become a workshop of ideas
business
Mercedes-Maybach and "The Devil Wears Prada 2": when ultra-luxury cars speak the language of fashion
When a studio revives a now-classic saga, it's not just putting a story back into circulation: it…
business
Why is luxury changing pace: territories, experiences, jewelry and agentic commerce?
The global luxury market is expected to grow by 2 to 4% by 2028, according to a recent report by…
business
When real estate becomes a weapon of luxury: the Kering case in Milan
In Milan, Via Monte Napoleone isn't just an address; it's a language. For a few hundred…
business
The luxury of longevity: when the prestige industry relearns how to sell time
For decades, luxury has dominated through its visible codes: rarity, signature, the object that…
business
Carven at a time of creative choice: after Mark Thomas, what are the challenges for the house?
Carven turns a new page with Mark Thomas. An analysis of this creative separation: the challenges of repositioning, the fashion calendar, retail expectations…
business
Heritage storytelling in the luxury sector: the CJEU draws a new dividing line
In the luxury sector, the product is never just an object: it is a story, a know-how, an imaginary world…
business
On Belle-Île, Accor is focusing on ultra-luxury heritage with Emblems Collection
When a major hotel group announces the arrival of a luxury hotel on an iconic site, the news quickly spreads…