Travel
ELLE and premium hotels: the making of a global lifestyle brand
When a media outlet ventures into the hospitality sector, it's no longer just about reporting on trends, but about..
Category
Travel
54 articles
Travel
The best luxury destinations for summer 2026: our selection
In 2026, summer luxury becomes more intimate, authentic, and exclusive. This article reveals the destinations…
Travel
Traveling by private jet in 2026
For a long time, the idea of traveling by private jet remained almost entirely confined to the collective imagination. It was associated with a few…
Travel
When Asia reinvents the luxury brand experience: immersion, technology and culture put to the test of ROI
Luxury has long based its desirability on relatively stable codes: the iconic address, rarity,…
Travel
Sleeping in the sky, the new frontier of luxury: Air France and Sofitel are changing the game
In contemporary luxury, the object is often just the starting point. What truly differentiates a brand in the long term…
Travel
First-class suites: when the plane becomes a five-star hotel at 10,000 meters
In just a few years, first class and the first-class suite ceased to be a mere “seat…
Travel
The Four Seasons I luxury yacht: when ultra-hotel accommodation is reinvented at sea
With the Four Seasons I, Four Seasons takes a step that goes beyond simply extending its product range:…
Travel
When Asia imposes augmented storytelling on luxury brands
In Asia, desirability is no longer solely based on the rarity of a leather bag or its brilliance…
Travel
India: The new frontier of luxury hotels and signature experiences
India is no longer just a destination one dreams about from afar. It is becoming a market that one is building…
Travel
When luxury cruising seeks meaning: a new grammar of sea travel
In the luxury sector, there was a time when what was mainly sold were attributes: suite size, number of restaurants, meters…
Travel
Chinese New Year 2026: When Asia redefines luxury through experience
Every year, the Chinese New Year acts as a catalyst. A perennial media event, a peak in attention on online platforms, a moment…
Travel
The cities favored by the ultra-rich: Top 10
Favorite cities of the ultra-rich: Top 10? Between stability, opportunities, taxation and lifestyle, the ultra-rich…