High-tech
Why Generation Z is reshaping the perfume market: the era of niches, dupes, and desire?
The perfume industry experienced a spectacular surge in popularity after the Covid period: a need for comfort…
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High-tech
52 articles
High-tech
AI at the service of luxury: the promise of finally credible personalization
In the luxury sector, personalization is not a marketing gimmick, but a modern interpretation of an age-old principle:…
High-tech
When Stella McCartney connects fashion school and textile innovation: a new center of gravity for the industry
Seeing Stella McCartney become the first ambassador of a multidisciplinary institution focused on textile innovation is not just symbolic…
High-tech
Deutz: A timeless VIC experience
Deutz draws on 150 years of expertise to offer robust engines, suitable for agricultural, construction and industrial applications
High-tech
2026: The Luxury Revolution in the Age of AI
By 2026, luxury brands are accelerating their transformation: more personalized journeys, better-managed production, and services…
High-tech
Artificial Intelligence: Between Opportunities and Challenges
Artificial intelligence is accelerating innovation in healthcare, transportation, education, and business, while also raising real…
High-tech
Fashion revolution: the impact of Big Data and AI
Big Data and AI are transforming fashion: predicting trends, personalized customer experiences, and better production…
High-tech
Artificial intelligence: the new voice of the customer
Artificial intelligence is modernizing the luxury customer relationship with greater fluidity and responsiveness, and personalizing the experience through…
High-tech
Most expensive phone in the world: top 10 luxury smartphones
This article explores the world of the most expensive phone in the world through 10 smartphone models…
High-tech
Artificial Intelligence: A Creative Revolution in Luxury
The article explores the growing role of artificial intelligence in luxury brands, from visual inspiration to symbolic masks…
High-tech
Data: a valuable asset for the luxury industry
Data is becoming a key lever for the luxury industry, encompassing personalization, marketing optimization, and technological innovation. And more…
High-tech
Evolution of Beauty Tech: How are AI and LEDs reinventing our skincare?
Beauty tech is disrupting the cosmetics industry by combining artificial intelligence, LED technologies, and diagnostics…