A student competition that has become a strategic signal for beauty
Brandstorm 2026 is no longer just a student competition. L'Oréal's initiative now acts as a global beauty observatory. Participants don't just come to propose an appealing idea. They must address a concrete problem. They must imagine a desirable project. They must also prove its feasibility.
The theme of this edition is explicit: "Craft the Future of Luxury Fragrance." In other words, it's about shaping the future of luxury fragrance
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