Design
Tiffany & Co in cinemas: the jewelry brand moves from product placement to content partnership
Cinema is not new territory for Tiffany & Co. But the announcement of a formalized partnership with 20th…
Category
Design
93 articles
Design
Marine Serre at the Louvre: how does luxury transform clothing into a cultural object?
That a designer like Marine Serre would choose to engage in a dialogue with the Louvre Museum around the Mona Lisa is…
Design
When 3D design reinvents the workshop: Vivienne Westwood, CLO and the new luxury factory
Vivienne Westwood and CLO are launching a 3D design competition: a laboratory to recruit, prototype faster…
Design
Louis Vuitton in Mayfair: Pop-up hospitality as the new frontier of experiential luxury
Choosing Mayfair in London is no small matter. This district has one of the highest densities of houses…
Design
Premium smart glasses: the credible return of augmented reality in luxury
When Google Glass appeared, it embodied a powerful vision: superimposing useful information onto reality, capturing…
Design
The premium flagship store, a laboratory for experience and loyalty in the omnichannel era
In retail terminology, a "flagship" is no longer simply a large store in the best location…
Design
When Range Rover makes design its territory: the "Modern Luxury" mechanics put to the test at the AD Awards
In the luxury economy, objects alone are no longer enough to carry a promise. Desirability…
Design
The Fendi Peekaboo bag: harmony between elegance and understated luxury
There are accessories that are simply beautiful, and others that tell a story with every use…
Design
Luxury, Art and Residences: a journey to the heart of elegance
Luxury real estate is evolving: less about show, more about experience, meaning, and personalization. Art, design…
Design
Bugatti and Lego: the alliance between Hypersport and Pop Culture
Bugatti and Lego are transforming the hypercar into a premium building experience, blending design and engineering. A pop collaboration that…
Design
The Dolce & Gabbana Exhibition at the Grand Palais: a cultural phenomenon of 2025
At the Grand Palais, Dolce & Gabbana created a cultural phenomenon in 2025 with over 420,000 visitors. A…
Design
Fashion exhibitions not to be missed in 2026
A roundup of must-see fashion exhibitions in 2026, blending couture heritage, technology, and eco-responsibility…