Hublot x Jeff Koons: what the brand actually announced
On September 9, 2026, Hublot officially announced a collaboration with Jeff Koons, a major figure incontemporary art, welcoming him as the Maison's new ambassador. The announcement brought together two worlds that share a clear fascination with materials, surfaces, precision, and the transformation of instantly recognizable objects into cultural symbols.
At this stage, Hublot has not yet revealed any Hublot x Jeff Koons watches, no commercial reference, no price, and no number of pieces produced. This is precisely what will make...
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