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Founded in Nyon in 1980 by Carlo Crocco, Hublot caused a scandal by combining a gold case with a rubber strap, a heresy that became a manifesto: "the art of fusion." Relaunched in 2005 by Jean-Claude Biver with the Big Bang, the manufacture, a member of the LVMH group, cultivates innovative materials—scratch-resistant Magic Gold, colored sapphire, vibrant ceramics—and partnerships beyond the watchmaking world, from football to contemporary art. A young brand with a bold style, Hublot has made controlled transgression its tradition.