Hublot × Jorge Vallejo: when time has taste
Some encounters feel like destiny. Hublot, the Swiss watchmaking with a strong character, is partnering with Mexican chef Jorge Vallejo (Quintonil, Mexico City), a leading figure in inventive, local, and responsible cuisine. Two artisans, two think tanks: one shared obsession: to awaken the senses.
A collaboration that tells a story
Here, there's no simple logo placed on a menu. The alliance showcases two twin gestures:
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At Hublot, precision and the search for new materials;
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At Vallejo, creativity and reinvention of native ingredients.
In both workshops, we experiment, refine, question, then dare.
Jorge Vallejo, the taste of contemporary Mexico
With Quintonil, Vallejo has elevated Mexican cuisine to theavant-garde : farm products, modern techniques, respect for biodiversity.
It is a cuisine that speaks of the territory and of time : the time to grow, to ferment, to smoke, to mature.
What unites them: innovation, without losing their soul
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Excellence : watchmaking finishes vs. millimeter-precise dressings.
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Creativity : fusion of know-how, dialogues between materials and textures.
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Sustainability : demanding sourcing, responsible supply chains, measured impact.
An event to get the senses in sync with the times
To launch this partnership, an experiential dinner : a menu created by Vallejo in harmony with Hublot's DNA.
Expect plays of texture (crunchy, silky, smoky), temperatures that set the rhythm of the tasting, presentations designed like dials : intuitive reading, immediate emotion.
And then what?
The idea is not to stop at one evening. There are whispers of culinary capsules, residencies, perhaps special editions inspired by the aromatic palette of Vallejo or its maturation techniques while the chef would have fun translating watchmaking codes (structure, layers, complications) onto the plate.
The right moment
Hublot and Jorge Vallejo have forged an alliance that transcends marketing : it is the meeting of two languages of time. The one that measures, the one that simmers.
Two worlds that celebrate the hand, the material and the audacity to create moments that remain, long after the last bite or the last look at the dial.
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