Miu Miu

Founded in 1993 by Miuccia Prada, who gave it her childhood nickname, Miu Miu is the mischievous sister of the Prada group: younger, more audacious, playing with girlish codes—shorter tailored skirts, softer ballet flats, visible lingerie—with an intelligence that has made it one of the most successful and most copied brands in fashion for several seasons. From shows at Paris Fashion Week to unexpected castings and the Quilted line, Miu Miu transforms this demure yet subversive ambivalence into style.