Balmain Beauty: transforming a couture heritage into a prestige perfume signature
March 2, 2026
Balmain Beauty - Prestige perfumery today combines several rare advantages: immediate desirability, more frequent purchases…
Balmain
Pierre Balmain opened his fashion house on Rue François-Ier in 1945 and dressed the post-war era in an architectural elegance he called "Jolie Madame." Owned by the Qatari fund Mayhoola since 2016, the house experienced a renaissance under Olivier Rousteing, who arrived at the age of 25 in 2011: strong shoulders, gold embellishments, rock-inspired uniforms, and one of the most engaged online communities in the luxury sector, the "Balmain Army." Blending couture heritage with a bold pop culture aesthetic, Balmain occupies a unique place in the Parisian fashion scene.
Olivier Rousteing
November 22, 2025
The article traces Olivier Rousteing's journey at the helm of Balmain, his glamorous and pop aesthetic, his pioneering use of social media…
Balmain: The New 7th by Antonin Tron
November 13, 2025
A new era at Balmain with Antonin Tron. Cut, emotion, responsibility. Deciphering the creative challenges, hero products and sustainable strategy of the house.
Loïc Prigent unveils the heritage of the Balmain house
October 31, 2025
Loïc Prigent has created a rare documentary that recounts 80 years of the House of Balmain using archives, testimonials, and a very…
Johnnie Walker and Olivier Rousteing: The Fusion of Whisky and Fashion
October 8, 2025
Johnnie Walker has teamed up with Olivier Rousteing to create the Couture Blend, an exceptional whisky presented in a numbered decanter. A truly unique object…
Johnnie Walker and Olivier Rousteing: The meeting of whisky and haute couture
October 6, 2025
A signature collaboration between Johnnie Walker and Olivier Rousteing has given birth to The Couture Blend, a limited edition Scotch whisky served…
Balmain Fall/Winter 2018: When fashion film puts clothing back into motion
September 29, 2025
Balmain Fall/Winter 2018 places movement, materials and the power of silhouettes at the heart of a more embodied fashion film.
Is Olivier Rousteing getting into whisky? The true story of his collaboration with Johnnie Walker
August 24, 2025
Olivier Rousteing, the fashion designer, is venturing into the world of whisky with a new brand.