Estée Lauder FY2026: Why is fragrance becoming its strategic pivot?
Beauty

Estée Lauder FY2026: Why is fragrance becoming its strategic pivot?

On the surface, $15.05 billion in sales for FY2026 tell the story of a company simply returning to growth. In reality, they reveal something deeper: the economic hierarchy of its portfolio is shifting.

Skincare remains, by far, the group's primary activity. But

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