With L'Heure des Possibles), Guerlain makes the blue hour a shared theme between perfumery and contemporary art. Presented during Art Basel Paris 2026, the exhibition accompanies the launch of the new L'Heure Bleue. Its starting point is a luminous phenomenon: this interval between day and night from which the House draws an imagery of transformation. guerlain.com
The juxtaposition raises a creative question: how to create a dialogue between an invisible composition, artworks, and a place? It also sheds light on a luxury strategy: that of a commercial address capable of hosting a cultural offering.
The Hour of Possibilities: 34 artists
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