Luxury beauty brands: why do they dominate media value?
June 11, 2026
Luxury beauty brands dominate the spotlight through fragrance, skincare, makeup, influencer marketing, and retail. Analysis of…
Tom Ford
After reviving Gucci in the 1990s with a bold sensuality, Tom Ford founded his eponymous fashion house in 2005: impeccable suits with wide lapels, signature sunglasses, and a beauty line that became a phenomenon, from lipsticks to fragrances like Private Blend, Tobacco Vanille, and Oud Wood. Acquired by Estée Lauder in 2023, with the fashion division licensed to the Zegna group, the house perpetuates the aesthetic of its founder, a former film director: a precise, nocturnal, Hollywood glamour.
Why Hermès is investing $400 million in Rodeo Drive: a strategic analysis of an ultra-prime purchase?
February 14, 2026
When a company like Hermès invests nearly $400 million to acquire two adjacent properties in Beverly Hills, the gesture…
Precious Collections: the luxury of haute parfumerie
January 29, 2026
There are perfumes that we wear like we put on a sweater: out of habit, because they're reassuring, because they…
Tom Ford: a new cinematic adventure
October 31, 2025
Tom Ford is preparing a new film with meticulous aesthetics and an intimate theme, in keeping with his previous works. A project…
Tom Ford Black Orchid Reserve: Tilda Swinton embodies a new olfactory luxury
October 2, 2025
Tom Ford Black Orchid Reserve reveals a darker, more magnetic fragrance, carried by the singular elegance of Tilda Swinton.