Estée Lauder x Puig: the inside story of a failed deal
May 25, 2026
Estée Lauder Companies and Puig have ended their merger talks. Behind this lack of agreement lies a nuanced understanding of prestige beauty…
Estée Lauder
Josephine Esther Mentzer, known as Estée Lauder, founded her company in New York in 1946 with four skincare products and a revolutionary business intuition: free samples and gifts with purchase. Now one of the world's leading beauty groups, still headed by the Lauder family, Estée Lauder encompasses a portfolio of brands ranging from La Mer to Jo Malone London and Tom Ford. The eponymous brand remains its flagship, driven by Advanced Night Repair serums and a legacy of visionary business acumen.
![When a name is worth its weight in gold: the "Malone" battle and the new geopolitics of perfume brands](https://www.luxe-daily.fr/wp-content/uploads/2026/04/ZARA-luxe-daily-1-1-600x400.jpg "When a name is worth its weight in gold: the "Malone" battle and the new geopolitics of perfume brands 2")
When a name is worth its weight in gold: the "Malone" battle and the new geopolitics of perfume brands
May 17, 2026
The perfume industry, often presented as a realm of poetry and raw materials, is also a field where every word…
Why are cosmetics giants now investing in India?
April 7, 2026
For years, India has featured in investor presentations as a "long-term" market: promising, but reputed to be complex.
Estée Lauder and Puig: what a major maneuver in prestige beauty would reveal
March 26, 2026
When two major players officially announce talks regarding a merger, the market never sees it as a simple matter of scale. The possibility of a…
Premium beauty: when ESG becomes a legal risk, the Estée Lauder example in Canada
February 9, 2026
On February 6, 2026, a decision by the Ontario Court of Justice found Estée Lauder Cosmetics Ltd. guilty of violating…
L'Oréal, Picardy and Galderma: the new face of strategic beauty
December 15, 2025
L'Oréal is strengthening its perfume factory in Gauchy, Picardy, with a major investment while doubling its stake in the specialist…
Estée Lauder partners with XINÚ: a new era for Mexican perfumery
November 18, 2025
The article analyzes the strategic alliance between Estée Lauder and XINÚ, explaining why the commitment to local craftsmanship and Mexican culture is now a…
Estée Lauder: Renewed growth in the first quarter of 2026
November 1, 2025
Estée Lauder has had a strong start to fiscal year 2026 after several difficult quarters. Innovation, a reorganized retail strategy, and emotional storytelling are revitalizing the business.
Estée Lauder opens the doors of its Parisian workshop
October 16, 2025
Estée Lauder is opening a workshop in Paris where expertise, artificial intelligence, and sustainability intertwine to create personalized fragrances and…
Nia Long, Estée Lauder's new ambassador: A promising partnership
October 11, 2025
Nia Long becomes Estée Lauder's first ambassador dedicated to North America. A strategic choice that combines authenticity, inclusivity, and innovation…
Estée Lauder Welcomes a New Leader in Research and Innovation
September 16, 2025
Estée Lauder Companies appoints René Lammers as EVP and Chief Research & Innovation Officer, effective October 1, 2025, with a mandate to accelerate…
Estée Lauder in 2026: $100 million under pressure, but luxury brands are bouncing back
August 24, 2025
Estée Lauder 2026 is beginning its rebound, driven by the resilience of its luxury beauty brands. Despite the pressure of rights…