Luxury beauty brands: why do they dominate media value?
June 11, 2026
Luxury beauty brands dominate the spotlight through fragrance, skincare, makeup, influencer marketing, and retail. Analysis of…
Guerlain
Since 1828 and the opening of Pierre-François-Pascal Guerlain's boutique on the rue de Rivoli, the house has shaped the history of French perfumery: Jicky in 1889, the first modern fragrance; Shalimar in 1925, an oriental ode to the Taj Mahal; and the unbroken lineage of its in-house perfumers. A member of LVMH since 1994, Guerlain also reigns supreme in skincare with Orchidée Impériale and in makeup with its Météorites, from its historic headquarters at 68 Champs-Élysées. The imperial bee, its emblem since the bottle created for Empress Eugénie in 1853, watches over it all.
When oxygen becomes a beauty tech lever at Dior: the spa as a luxury laboratory
April 7, 2026
In the world of luxury, the battle is no longer fought solely over a bottle, a formula, or a campaign. It's shifting…
Beauty packaging embraces denim: the new grammar of luxury, somewhere between the 90s and drop culture
March 17, 2026
Long confined to ready-to-wear, denim is now establishing itself as a visual language in its own right in premium beauty.
When regenerative pea alcohol finds its way into luxury perfume: a turning point for the industry
March 11, 2026
In the popular imagination, a perfume is simply a scent, a signature, an emotion. Yet, its technical reality is more prosaic: in…
When Aqua Allegoria aims for "perfume-skincare": the new hybrid frontier explored by Guerlain
February 25, 2026
In the exclusive world of perfumery, established lines face a recurring challenge: remaining desirable without compromising their identity. Aqua Allegoria, by…
Precious Collections: the luxury of haute parfumerie
January 29, 2026
There are perfumes that we wear like we put on a sweater: out of habit, because they're reassuring, because they…
Shalimar: A century of elegance and refinement
December 22, 2025
Shalimar, created in 1925, has spanned a century thanks to its amber-vanilla accord and iconic bottle. Origins, olfactory pyramid, heritage, and tips…
BHV: The exodus of luxury brands intensifies
November 13, 2025
BHV is experiencing a positioning crisis following its merger with Shein. The withdrawal of Dior Beauté and Guerlain raises questions about the alignment of values and customer experience…
Nona Source: Luxury's dormant materials at the service of circular fashion
November 12, 2025
Nona Source breathes new life into dormant materials from luxury brands through a creative and circular approach. From the Great Clearance Sale…