
Brand value in 2026: why French luxury remains dominant despite Chanel's decline
May 8, 2026
The Brand Finance France 2026 ranking, published on May 8, 2026 (article by Pauline Duvieu), once again places the brands of…
In 1847, Louis-François Cartier took over his master's jewelry workshop in Paris. His grandsons, Louis, Pierre, and Jacques, established it as the jeweler to the European courts, operating between Paris, London, and New York: royal tiaras, the Santos watch created in 1904 for the aviator Alberto Santos-Dumont, the Tank watch of 1917, and the panther, which became a signature motif under Jeanne Toussaint. Owned by the Richemont group, Cartier perpetuates these iconic pieces, from the Love bracelet to the Juste un Clou, and remains one of the world's leading jewelry and watchmaking houses.

May 8, 2026
The Brand Finance France 2026 ranking, published on May 8, 2026 (article by Pauline Duvieu), once again places the brands of…

May 7, 2026
One hundred years later, the Rolex Oyster serves as a strategic platform: nine new features, a legacy of water resistance, and a masterful narrative to continue…

May 5, 2026
The luxury of long-term appreciation - In the collective imagination, luxury has long been synonymous with a simple equation: a high price,…

May 1, 2026
On May 4, 2026, the Met Gala will once again grace the steps of the Metropolitan Museum of Art in New York. The date, carefully…

April 28, 2026
When Google Glass appeared, it encapsulated a powerful vision: superimposing useful information onto reality, capturing images on the fly,…

April 23, 2026
Long perceived as the grand stage for furniture manufacturers, architects and galleries, Milan Design Week has established itself, year after year…

April 22, 2026
Rarely does an auction house manage to transform an auction into a cultural object in its own right. With The Shapes of Cartier, Sotheby's…

April 21, 2026
In Europe, Tiffany & Co. is often still associated with a specific image: that of a major American jeweler, embodied by the diamond…

April 20, 2026
The Comité Colbert occupies a unique place in the French luxury ecosystem: that of a unifier.

April 16, 2026
For a long time, cinema was the natural playground for prestige, red carpets, and major image contracts. But…

April 13, 2026
The legend of Robin Hood is disturbing in that it reverses the roles: the outlaw becomes the righteous one, and order…

April 10, 2026
Luxury has long based its desirability on relatively stable codes: the iconic address, rarity, artisanal excellence, service…