Beauty
Perfumery: Chanel revives Bleu with L'Exclusif
With "The Chase," Chanel showcases Bleu L'Exclusif in a film with a cinematic aesthetic, directed by…
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172 articles · Page 5
Beauty
BDK Parfums celebrates its 10th anniversary with an immersive pop-up gallery in Paris
BDK Parfums celebrates its 10th anniversary in Paris with an immersive pop-up gallery, featuring perfumes, a coffee shop, personalization…
Beauty
Miu Miu Marguerite: the singer becomes a French beauty ambassador
Miu Miu Beauty has chosen Marguerite as its French beauty ambassador. The singer embodies Fleur de Lait, a relaunched fragrance…
Beauty
Lancôme is transforming its flagship store into a house of longevity
Lancôme redefines luxury beauty with a House of Longevity designed as an immersive experience. Skin diagnosis,…
Beauty
Les Ateliers Gaultier: Jean Paul Gaultier changes scale in haute parfumerie
Jean Paul Gaultier is moving upmarket with Les Ateliers Gaultier, a haute parfumerie collection that transforms its…
Beauty
Estée Lauder x Puig: the inside story of a failed deal
Estée Lauder Companies and Puig have ended their merger talks. Behind this lack of agreement lies a nuanced analysis…
Beauty
Only Desire: Diesel puts premium fragrance and digital desirability to the test
Premium perfumery has never been so rich, nor so difficult to decipher. On one hand, there are the so-called… brands
Beauty
Luxury lipstick: a new portable art object embodying desire, refillability, and rarity
For a long time, a lipstick was judged first and foremost by its cosmetic promise: hold, comfort, pigment, satin finish…
Beauty
When perfume becomes a medium: L'Oréal Luxe's immersive strategy
For a long time, luxury perfume maintained its status through the rarity of its materials, the signature of a perfumer,…
Beauty
When a name is worth its weight in gold: the "Malone" battle and the new geopolitics of perfume brands
The perfume industry, often presented as a realm of poetry and raw materials, is also a…
Beauty
On Boulevard des Capucines, Fragonard stages the perfume
In Paris, the address matters as much as the object itself. By choosing to reinvent its Perfume Theatre in the former Théâtre…
Beauty
Luxury beauty in the age of longevity: what INNOCOS Paris 2026 reveals
Luxury beauty in the age of longevity - April 16th and 17th, at the Pullman Paris Montparnasse,…