A pop-up gallery to celebrate ten years of creation
From June 6 to 14, 2026, BDK Parfums will take over the heart of Paris with a pop-up gallery designed as an immersive experience. To celebrate its tenth anniversary and the launch of its new Studio Collection, the French brand is opening a space accessible to all, designed to offer a fresh perspective on its world.
More than just a pop-up, this space offers a sensory and contemporary interlude, where perfume becomes a meeting point between creativity, lifestyle, and emotion. BDK Parfums affirms a clear ambition: to celebrate a decade of creation by inviting the public to step behind the scenes of its imagination.
A hybrid space combining a pop-up store, a coffee shop, and a sensory experience
From the moment you enter, the gallery offers a vibrant space, somewhere between a pop-up shop and a coffee shop. The goal: to make the world of home fragrance more accessible, welcoming, and experiential. Visitors can discover BDK Parfums creations in a friendly setting, far removed from the sometimes intimidating codes of niche perfumery.
Personalization plays a central role in the process. Engraving, handcrafted stamping on pouches, and furoshiki wrapping transform each bottle into a unique object. This approach emphasizes the gesture, the detail, and the memory—three essential dimensions in the world of contemporary luxury.
Simple Coffee Paris: when taste interacts with fragrance
BDK Parfums also enhances the experience through an exclusive collaboration with Simple Coffee Paris. The pop-up coffee shop offers drinks and pastries created around the three fragrances of the new Studio Collection.
This encounter between taste and fragrance creates a subtle dialogue between two sensory worlds. It extends the olfactory experience with a gustatory discovery, while simultaneously positioning the establishment within a framework of premium hospitality. The visitor no longer simply comes to smell a fragrance; they take the time to experience a moment.
An immersion into the Studio Collection
On the first floor, the gallery unveils an immersive journey through several spaces. Between retrospective and sensory exploration, visitors are invited to travel through ten years of creation, materials and stories.
The new Studio Collection occupies a central place in this journey. Three experiential rooms immerse visitors in the world of the three new fragrances, creating a complete experience. Each space becomes a sensory interpretation of the perfume, blending atmosphere, decor, emotion, and imagination.
Masterclasses to explore the links between fashion, textiles and perfume
Throughout the week, BDK Parfums is organizing several masterclasses with perfumers, experts, and creatives. These sessions explore the connections between fashion, textiles, materials, and fragrance.
Among the announced speakers are David Benedek, founder of BDK Parfums, as well as several perfumers and industry specialists. Discussions will cover topics such as the Studio Collection, avant-garde trends in fashion and perfume, and the synesthesia between art, color, textiles, and fragrances.
These masterclasses bring a strong editorial dimension to the event. They transform the gallery into a place of transmission, discussion and inspiration.
An immersive brunch to conclude the experience
On Sunday, June 14th, BDK Parfums concludes this anniversary week with an immersive brunch organized in collaboration with Tableaux Paris. Scheduled from 11:30 am to 2:30 pm, this final event extends the dialogue between culinary creation and perfume.
Conceived with sharing and conviviality in mind, this brunch concludes the experience on a sensory and festive note. It confirms the company's commitment to offering an event that goes beyond simply discovering the products.
Practical information
The BDK Parfums pop-up gallery will be held at Galerie Le Molière, 40 rue de Richelieu, 75001 Paris, from Saturday June 6 to Sunday June 14, 2026. Admission is free.
The pop-up store and Simple Coffee Shop will be open according to the following schedule: Monday from 10:30 am to 5:30 pm, Tuesday and Wednesday from 10:30 am to 7 pm, Thursday from 10:30 am to 6 pm, Friday from 10:30 am to 8 pm, and weekends from 10:30 am to 8 pm. Exceptionally, on Sunday, June 14th, the store will be open from 2:30 pm to 8 pm.
Registration for the masterclasses and brunch will be available from May 18th on the website bdk parfums.com.
BDK Parfums: a sensory experience to celebrate ten years of creation
With this pop-up gallery, BDK Parfums is not just celebrating an anniversary. The house is showcasing ten years of creation through a comprehensive, open, sensory, and profoundly contemporary experience.
Between perfumes, personalization, a coffee shop, masterclasses, and an immersive experience, the event reflects a contemporary vision of luxury: less distant, more vibrant, more relational. An elegant way to remind us that a fragrance is not only discovered with the nose, but also with sight, taste, touch, and memory.
