Fashion
Luxury takes on competitive fitness: why is HYROX attracting L Catterton?
HYROX is transforming competitive fitness into a premium, community-based, and international experience. Its model is now attracting…
Items
Articles by Élise Moreau
Fashion
Balenciaga and Substack: when couture takes over publishing
Balenciaga Substack is becoming an editorial laboratory for luxury. The house is focusing on designers, the…
Fashion
Rabanne after Julien Dossena: a revealing turning point in artistic direction
Rabanne, after Julien Dossena, is entering a key phase for its creative identity. The house must…
Business
Dubai, the new school of luxury retail: training customer relations to win tomorrow
Luxury retail in Dubai is redefining the customer experience through training, clienteling, and CRM
Fashion
At Berluti, bespoke tailoring is the art of shoemaking and the driving force behind men's luxury
Berluti bespoke shoes reveal a shoemaking art shaped around the foot, from the shape to the patina
Fashion
When Coach shares the pen: Generation Z, the new co-author
Coach opens its narrative to Generation Z through content, creators, and personalization. The community becomes…
Fashion
Rimowa publishes desire: Der Eigene, a queer collector's magazine
Rimowa transforms Der Eigene into a collector's queer magazine, entrusted to Ryan McGinley. This rare edition confirms…
Gastronomy
Ice cream according to Pierre Hermé: a gourmet lifestyle that has become a brand strategy
Pierre Hermé ice cream reinvents summer with refined creations and iconic flavors. The Parisian pop-up…
High-tech
Brandstorm 2026: luxury perfumery
Brandstorm 2026 explores the future of luxury perfumery. AI, refills, portable formats, and personalization are reshaping…
Business
Prada Galleria in Milan: fashion, culture and gastronomy
Prada Galleria is transforming its historic Milan boutique into a luxury destination. Fashion, culture, gastronomy, private service…
Fashion
Coco Chanel: Why is CHANEL launching "COCO", its beauty and perfume magazine?
CHANEL unveils COCO, a beauty and fragrance magazine inspired by the legacy of Coco Chanel. An object…
Fashion
Pomellato at the Palais de Tokyo: jewelry on display in Paris
Pomellato unveils its first Parisian exhibition at the Palais de Tokyo. Jewelry, colored gemstones, design, photography…