Rimowa publishes desire: Der Eigene, a queer collector's magazine

A magazine as a signature: brand publishing goes beyond mere content

In fashion, luxury is no longer limited to a bag, a suitcase, a campaign, or a runway show. Fashion houses are now constructing entire universes. They are investing in art. They are supporting design. They are publishing books. They are creating enduring cultural objects. With Der Eigene, Rimowa confirms this evolution. The German company is not offering a disguised promotional tool. It is championing a publication conceived as a dedication object.