Yves Saint Laurent Beauté takes over the Rex Club for a unique event
January 18, 2026
Two days at the Rex Club where YSL Beauté blends Pilates, makeup, and fragrance. A free escape with reservation, set to the rhythm of DJ sets…
Saint Laurent
Yves Saint Laurent, a prodigy who honed his skills at Dior, founded his fashion house in 1961 with Pierre Bergé and gave women the wardrobe of power: the tuxedo in 1966, the safari jacket, the jumpsuit, and the first Black muses in haute couture. Rebranded as Saint Laurent under Hedi Slimane, the Kering-owned house has reaffirmed a Parisian rock silhouette, strong shoulders, and deep black, a style continued by Anthony Vaccarello. Left Bank yesterday, red carpets today: YSL remains the most copied and coveted initial of French chic.
Saint Laurent Rive Droite is expanding into China
January 5, 2026
Saint Laurent Rive Droite is establishing itself in China with a concept store designed as a lifestyle space blending fashion, art, and culture
Reinventing Luxury Retail: Six XXL Flagship Stores You Can't Miss
January 2, 2026
In the luxury sector, selling a product has never been the real issue. The product is obvious. The real issue is the aura
L'Oréal, Picardy and Galderma: the new face of strategic beauty
December 15, 2025
L'Oréal is strengthening its perfume factory in Gauchy, Picardy, with a major investment while doubling its stake in the specialist…
Saint Laurent x Charli XCX: the campaign that makes a big impact 2026
December 10, 2025
Saint Laurent unveils a 2026 campaign featuring Charli XCX, with a CCTV-style aesthetic that blends nocturnal glamour with contemporary tension. A bold visual approach…
Martin Parr: a unique perspective on fashion and luxury
December 9, 2025
Martin Parr offers a pop and insightful perspective on fashion, revealing luxury as a cultural phenomenon as much as an aesthetic one. From Gucci…
L'Oréal: a strategic investment in the production of luxury perfumes in France
November 24, 2025
L'Oréal is strengthening its Gauchy site with a €60 million investment to increase production of luxury perfumes. A choice…
Saint Laurent: a unique musical experience for Advent
November 20, 2025
This article tells the story of how Saint Laurent is transforming Advent into an immersive musical experience, through art installations, sound collaborations, and charitable engagement. A deep dive…
Strengthening Kering's brands through BCG and Bain
November 5, 2025
By collaborating with BCG and Bain & Company, Kering is revisiting the strategy of its luxury brands, from Gucci to Saint Laurent,…
Dr. de Meo's innovative method for revitalizing Kering
October 29, 2025
Dr. de Meo's strategy reorganizes Kering around three key levers: a clarified DNA, responsible innovation, and omnichannel approach to create a superior customer experience…
Kering: Sales resilience in the third quarter of 2025
October 25, 2025
Kering reports a stronger-than-expected third quarter of 2025, with a contained decline and stabilizing indicators in China. Gucci accelerates…
The iconic fashion shows that shaped fashion
October 20, 2025
A panorama of iconic fashion shows and their impact on luxury: heritage, inclusion, technology, and memorable set designs. The designers…