Kering Jewelry: Why is jewelry becoming a strategic pillar of the group?
March 19, 2026
Luxury is often found in the details. And, for the past few years, one of those details has become a chapter in itself…
Frédéric Boucheron founded his house in 1858 at the Palais-Royal before becoming, in 1893, the first jeweler to establish himself at 26 Place Vendôme, on what is said to be the sunniest corner of the square, to showcase the brilliance of diamonds. A Kering brand, Boucheron cultivates a bold and graphic style: the Serpent Bohème necklace, the Quatre line with its architectural codes, and high jewelry that boldly incorporates titanium, aerogel, and preserved flowers. This avant-garde spirit remains true to its founder, jeweler to empresses and inventors.
March 19, 2026
Luxury is often found in the details. And, for the past few years, one of those details has become a chapter in itself…
March 16, 2026
The word "stacking" has become an obvious part of the jewelry vocabulary. It refers to the accumulation of jewelry, most often rings…
December 30, 2025
Kering is counting on Raselli Franco Group to consolidate its industrial chain and support the growth of its jewelry houses, from Boucheron…
December 26, 2025
Boucheron is partnering with Al Tayer to develop its retail network and strengthen its jewelry offering in the United Arab Emirates. A carefully considered alliance…
October 4, 2025
Quatre Sand celebrates unapologetic maximalism: architectural volumes, layered metals, sparkling gems, and mixed finishes. A bold reinvention of luxury, signed…

September 30, 2025
Boucheron appoints Daisy Edgar-Jones as ambassador, embodying a blend of jewelry heritage and modern elegance. Creative campaigns and a narrative centered on craftsmanship will…