The Parisian icon of fine jewelry Boucheron , is writing a new chapter with Daisy Edgar-Jones . Revealed in Normal People , the British actress embodies a modern, fresh, and confident elegance – exactly the dialogue the House seeks to create between heritage and contemporary style .
Who is Daisy Edgar-Jones?
At 26, Daisy has made her mark with her nuanced acting and magnetic presence.
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Born in 1998 in London, trained at the National Youth Theatre .
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A career blending television and film, with a sense of embodied role rather than posing.
Her naturalness and curiosity make her an ambassador who tells stories rather than shows off.
Why Boucheron chose her
Founded in 1858 , Boucheron combines creative audacity, exceptional craftsmanship, and a free spirit. With Daisy, the Maison speaks to a generation that wants pieces that live : jewelry to be worn every day, as well as at major premieres.
The role of ambassador
Daisy will lend her face and voice to:
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Campaigns and editorials showcasing jewelry in motion,
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events (red carpets, openings, speeches),
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creative projects , to show the behind-the-scenes work and the hand of the craftsman.
Values that converge
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Authenticity : a style without overacting.
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Creativity : daring to combine elements, signature pieces.
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Craftsmanship : highlighting the gesture, the precision, the transmission.
What we can expect
Artistic and evocative images , where the brilliance of the stones meets the grace of movement, and stories that speak as much of emotion as of carats. A way for Boucheron to open the door wide to new audiences without losing its soul .
A partnership with heart
Boucheron × Daisy Edgar-Jones represents the union of heritage and presence : luxury that shines, yes, but above all, luxury that touches . Enough to promise desirable… and memorable campaigns.
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