Luxury lipstick: a new portable art object embodying desire, refillability, and rarity
May 22, 2026
For a long time, a lipstick was judged primarily by its cosmetic promises: staying power, comfort, pigment, satin or matte finish. Today, the…
Saint Laurent
Yves Saint Laurent, a prodigy who honed his skills at Dior, founded his fashion house in 1961 with Pierre Bergé and gave women the wardrobe of power: the tuxedo in 1966, the safari jacket, the jumpsuit, and the first Black muses in haute couture. Rebranded as Saint Laurent under Hedi Slimane, the Kering-owned house has reaffirmed a Parisian rock silhouette, strong shoulders, and deep black, a style continued by Anthony Vaccarello. Left Bank yesterday, red carpets today: YSL remains the most copied and coveted initial of French chic.
When fashion takes hold of the 2026 European Night of Museums: culture, desire and strategy
May 17, 2026
On May 23, 2026, Museum Night will showcase how fashion and luxury transform free nighttime access into an experience, a heritage…
Pedro Pascal at Chanel: the ambassador who puts menswear back in the spotlight
April 23, 2026
On April 13, 2026, Chanel officially announced the arrival of Pedro Pascal as one of its brand ambassadors. This information was reported by the specialized press and…
Theodora for Angel Nova: how Mugler rewrites perfume desire with a "Boss Lady"?
April 22, 2026
When a perfume house announces a new ambassador, the news seems straightforward. Yet, in the world of luxury perfumery, a face is never…
Kering's new direction: what Florence's Capital Markets Day reveals
April 20, 2026
On April 16, Kering chose Florence to bring together investors and analysts for its Capital Markets Day, a format that has become essential…
When YSL Beauty turns Snapchat into a veritable product launch theater
April 13, 2026
In the premium beauty industry, influencers have long functioned as a showcase: a face, a product, a promo code, then a repetition…
When the department store becomes a beauty destination: the new direction of Galeries Lafayette Haussmann
April 11, 2026
In Paris, certain openings serve as a barometer. The inauguration, at Galeries Lafayette Paris Haussmann, of the largest beauty space in France is no exception…
The luxury bag in 2026: the ultimate prestige experience
March 30, 2026
In 2026, the luxury bag no longer simply adorns an outfit. It accompanies it, adds nuance, extends it, and sometimes even…
Lovenude Hotel: when Yves Saint Laurent Beauté reinvents the luxury pop-up in Paris
March 26, 2026
With its Lovenude Hotel, Yves Saint Laurent Beauté is part of a trend that has become central to luxury: transforming an outing into…
When luxury beauty embraces the K-Experience: the Loveshine photo booth by YSL Beauty at Les Halles
March 2, 2026
In Paris, Generation Z no longer visits a point of sale; they use it as a backdrop, a service, and a media outlet
Beauty in the "new normal": what L'Oréal's +4% 2025 strategy says
February 17, 2026
Projecting +4% growth in 2025 may seem modest when considering the post-pandemic euphoria of the years when beauty…
In China, Kering CRAFT is moving from incubator to creative piloting
February 8, 2026
For two decades, China was primarily approached by luxury groups as a territory for growth, with its stores…