Viktor & Rolf: The OTB Group takes full control of the haute couture house
June 5, 2026
Viktor & Rolf has been fully acquired by the OTB Group, while retaining its founders as creative directors. A new chapter…
Maison Margiela
Founded in Paris in 1988 by Martin Margiela, a graduate of Antwerp and former assistant to Gaultier, the house made anonymity a manifesto: blank white labels stitched with four stitches, refused interviews, deconstructed garments, exposed linings, and split tabi borrowed from Japan. A member of Renzo Rosso's OTB group, it found a second creative life with John Galliano and his successors, centered around the Artisanal line, haute couture according to Margiela, and the Replica fragrance, which captures olfactory memories.
When AI reinvents the fitting room experience: premium clienteling according to OTB and Google Cloud
May 11, 2026
Long relegated to the role of a mere gimmick, virtual try-on is now establishing itself as a fully-fledged sales tool. The reason is…
Stefano Rosso at the helm of Aura Blockchain: a turning point for traceability and the digital passport of luxury
May 2, 2026
When an inter-company consortium changes its president, the news goes beyond a simple game of musical chairs. Aura Blockchain Consortium has established itself as one of…
When luxury perfume transcends memory to speak to emotions
April 25, 2026
Luxury perfume has thrived on storytelling for years. Each launch promises a story to take away: an escape…
Maison Margiela and haute parfumerie: what The Scentsorium Collection changes
April 14, 2026
Maison Margiela's entry into haute parfumerie with The Scentsorium Collection, announced for April 21st, is a significant signal. When…
Miley Cyrus: Maison Margiela's autumn ambassador
October 31, 2025
Maison Margiela has chosen Miley Cyrus to front an autumn campaign that celebrates sustainability, rewearing, and the aesthetics of lived-in clothing. A…
Maison Margiela: A foray into luxury real estate
October 24, 2025
Maison Margiela unveils a residential project on Palm Jumeirah where design, services, and sustainability redefine luxury real estate. A signature address at…
Glenn Martens and H&M: a bold collaboration
October 22, 2025
An inventive Glenn Martens x H&M capsule collection that democratizes a couture vision without sacrificing precision. Transformable pieces, a pop campaign…
The Creative Secrets of Maison Margiela for Replica Fantasies
October 15, 2025
An intimate look at the creation of Replica Fantasies by Maison Margiela. From the Replica philosophy to the ingredients, from the immersive campaign…
Riccardo Bellini appointed head of Valentino
August 24, 2025
Riccardo Bellini will take over as CEO of Valentino from September 1, 2023, succeeding the former CEO.