Hermès and silent haute couture: Léa Peckre's gamble
April 7, 2026
Hermès is making strides in haute couture with rare talents. A look at her career path, the signs of her legitimacy, and the role of Léa Peckre in a world of understated couture.
Chanel
From the millinery shop opened on Rue Cambon in 1910 to the global giant still owned by the Wertheimer family, Chanel defined the very vocabulary of modern luxury: the liberating jersey, the little black dress, braided tweed, the quilted 2.55 bag, the interlocking Cs, and N°5 of 1921, the first abstract perfume in history. For thirty-six years, Gabrielle Chanel and then Karl Lagerfeld transformed it into a house where every code is a manifesto. Haute couture, jewelry on Place Vendôme, J12 watches: Chanel remains the benchmark.
Mercedes-Maybach and "The Devil Wears Prada 2": when ultra-luxury cars speak the language of fashion
April 6, 2026
When a studio revives a now-classic saga, it's not just putting a story back into circulation: it's reactivating a collective imagination
Why is luxury changing pace: territories, experiences, jewelry and agentic commerce?
April 6, 2026
The global luxury market is expected to grow by 2 to 4% by 2028, according to a recent Kearney report published in early April…
The luxury of longevity: when the prestige industry relearns how to sell time
April 4, 2026
For decades, luxury has dominated through its visible codes: rarity, signature, the object that signifies belonging. However,…
Post-Naïve Internet, or the art of seducing audiences who have figured it all out
April 1, 2026
The "Post-Naïve Internet" refers to a cultural and aesthetic state that follows digital naivety. In other words, we are not…
The luxury bag in 2026: the ultimate prestige experience
March 30, 2026
In 2026, the luxury bag no longer simply adorns an outfit. It accompanies it, adds nuance, extends it, and sometimes even…
Cultural spaces still off the radar of luxury brands, and how to enter them without making a misstep
March 28, 2026
When a luxury brand talks about "culture," it often thinks of iconic museums, international art fairs, charity galas, and premieres…
When storytelling makes a product desirable: building product storytelling that sells, from the counter to the digital world
March 27, 2026
In the world of luxury, a paradox persists: the more admirably an object is crafted, the more likely it is to be perceived as "simply…
When Sephora bets on ChatGPT: personalized beauty recommendations enter the conversational era
March 26, 2026
The launch of a Sephora app within ChatGPT marks less of a spectacular event than a turning point. For a decade, beauty e-commerce…
When Chanel transforms a pop video into a desire machine: decoding the Spring-Summer 2026 campaign
March 25, 2026
The Chanel Spring/Summer 2026 campaign reflects a major trend in contemporary luxury: producing culture as much as…
Luxury talent on the run: when the gap between brand dream and internal reality becomes a strategic risk
March 24, 2026
The issue doesn't explode on the front page, doesn't cause immediate supply disruptions, and isn't measured solely in figures of…
Michelin Guide 2026: When 62 new stars redefine luxury at the table, from Monaco to high-altitude terroirs
March 24, 2026
On March 16, 2026, the Michelin Guide ceremony was held in Monaco, and this choice of setting speaks volumes…