When Asia imposes augmented storytelling on luxury brands
March 23, 2026
In Asia, desirability is no longer solely based on the rarity of a leather bag or the brilliance of a gemstone setting. It is…
Chanel
From the millinery shop opened on Rue Cambon in 1910 to the global giant still owned by the Wertheimer family, Chanel defined the very vocabulary of modern luxury: the liberating jersey, the little black dress, braided tweed, the quilted 2.55 bag, the interlocking Cs, and N°5 of 1921, the first abstract perfume in history. For thirty-six years, Gabrielle Chanel and then Karl Lagerfeld transformed it into a house where every code is a manifesto. Haute couture, jewelry on Place Vendôme, J12 watches: Chanel remains the benchmark.
The luxury bag, an architecture of the body transformed into a system-object
March 23, 2026
Before it was a symbol, the bag was a solution. It carried a blade, rations, tools, papers, and later…
Why Generation Z is reshaping the perfume market: the era of niches, dupes, and desire?
March 23, 2026
Perfume experienced a spectacular surge in popularity after the Covid period: a need for comfort, a return to going out, a desire…
At the Guimet Museum, K-Beauty becomes heritage and reshuffles the cards of luxury beauty in France
March 22, 2026
Seeing K-Beauty enter the Guimet National Museum of Asian Arts is more than just a coincidence. An exhibition in…
The chocolate Easter egg, a new object of desire: what gourmet luxury will reveal in 2026
March 21, 2026
On Sunday, April 5, 2026, the chocolate egg will once again take center stage on tables, in shop windows, and in conversations. But the event…
When luxury re-establishes its roots: craftsmanship, customer experience, and proven value
March 21, 2026
The watchword is circulating in management committees and workshops alike: back to basics. But in the luxury sector, basics are not…
Chanel and excellence in customer experience: what the KPMG 2025-2026 ranking reveals
March 18, 2026
Being recognized for the quality of its welcome, services, and shopping experience is far from insignificant in the luxury sector
When luxury becomes an asset class: how the super-rich are rewriting their asset allocations
March 18, 2026
Between safe haven, scarcity, and growth, the very wealthy are now treating luxury as an asset. China, the United States, the United Kingdom: an analysis.
Beauty packaging embraces denim: the new grammar of luxury, somewhere between the 90s and drop culture
March 17, 2026
Long confined to ready-to-wear, denim is now establishing itself as a visual language in its own right in premium beauty.
Four XS pieces: when Boucheron makes the mini a major lever for collecting jewelry
March 16, 2026
The word "stacking" has become an obvious part of the jewelry vocabulary. It refers to the accumulation of jewelry, most often rings…
Longevity, the new territory of luxury: from anti-aging to sustainable performance
March 13, 2026
Longevity is no longer a peripheral topic reserved for laboratories or specialists. It is becoming a major economic trend driven by a shift…
When attention becomes the new distribution: the Rare Beauty and Rhode model
March 11, 2026
Launchmetrics confirms it: Rare Beauty and Rhode dominate global MIV. An analysis of a social-first beauty that is redefining influence, retail, and growth.