
When the book becomes a luxury item: culture, desire, and brand strategy
February 12, 2026
As digital flows multiply, the printed object regains a unique authority. The book, through its materiality, imposes a rhythm…
In 1847, Louis-François Cartier took over his master's jewelry workshop in Paris. His grandsons, Louis, Pierre, and Jacques, established it as the jeweler to the European courts, operating between Paris, London, and New York: royal tiaras, the Santos watch created in 1904 for the aviator Alberto Santos-Dumont, the Tank watch of 1917, and the panther, which became a signature motif under Jeanne Toussaint. Owned by the Richemont group, Cartier perpetuates these iconic pieces, from the Love bracelet to the Juste un Clou, and remains one of the world's leading jewelry and watchmaking houses.

February 12, 2026
As digital flows multiply, the printed object regains a unique authority. The book, through its materiality, imposes a rhythm…

February 10, 2026
Watches and Jewelry – Two neighboring worlds, one shared language of luxury. Watches and jewelry share a promise: to make…

February 10, 2026
The luxury market in China is no longer progressing in a straight line. After years of spectacular growth, 2025 is shaping up to be a year…

February 7, 2026
Luxury retail recruitment is no longer a peripheral issue. By 2026, it will become as strategic a lever as the location of a…

February 7, 2026
Rue de la Paix, an address that speaks volumes even before the window display. Opening a boutique is never a neutral act in the luxury sector…

February 7, 2026
A$AP Rocky Codognato, the iconic jewelry designer? When an artist takes on multiple roles in fashion, the shift towards jewelry..

February 5, 2026
The "luxury forecasts for 2026" are attracting attention because they come after a 2025 period described as "the year of all…

February 4, 2026
From “the year of all dangers” to the aftermath: what 2026 will not be. A replay of a “2026 Predictions” discussion can…

January 21, 2026
Richemont surprises with quarterly revenue exceeding expectations, driven by jewelry and solid sales in the Americas and Japan.

January 11, 2026
On Snapchat, luxury is built on conversation and emotion. Augmented reality, virtual try-ons, Cartier, and 2026 trends.

January 8, 2026
In 2026, Anne-Sophie Pic will open a restaurant at the Fondation Cartier in Paris, conceived as a cultural experience. A place where…

January 5, 2026
Artcurial launches the Paris Luxury Days, a Parisian event dedicated to prestigious watches and jewelry. Sales, rare pieces and…