From January 10 to 14, 2026, Artcurial will inaugurate the Paris Luxury Days at the Hôtel Marcel Dassault, at the Rond-Point des Champs-Élysées. Three prestigious sales— collectible watches, ladies' watches , and jewelry— encapsulate everything that luxury loves to convey: precision, materials, and that touch of dream that makes you linger in front of a display case for "just two minutes."
Paris Luxury Days: a new event by Artcurial
Paris has never needed an excuse to shine, but it certainly knows how to find one. With the Paris Luxury Days, Artcurial has created a series dedicated to the worlds that fascinate as much as they are collectible: jewelry andwatchmaking.
The event takes place from January 10th to 14th, 2026, in the elegant setting of theHôtel Marcel Dassault. At the heart of the session are three key events structuring the program: Collectible Watches (Tuesday, January 13th at 2 pm), Time is Feminine (Tuesday, January 13th at 4 pm), and Jewelry (Wednesday, January 14th at 2 pm). The concept is simple: to bring together, over two days of sales, a comprehensive, accessible, and undeniably desirable selection.
A "concentrated" format that changes the experience
When an auction house announces a themed sale, it's not just a matter of timing. It's a narrative choice. Here, Artcurial offers a clear path: it begins with mechanics, continues with women's watchmaking, and concludes with the brilliance of gemstones. The result: less distraction, greater coherence, and total immersion in the codes of beauty.
And then there's another very tangible advantage: when the assembled audience shares the same passion, the atmosphere changes. Dials, sizes, eras, and signatures are discussed without needing to explain why a case detail or an "invisible" mount deserves attention. Everyone speaks the same language.
Why launch a session dedicated to jewelry and watches?
Watches andjewelry share a common trait that fashion doesn't always possess: they transcend generations. A beautiful watch is worn, restored, and passed down. Jewelry is kept, sometimes transformed, lent, and its story told. They are objects that truly live.
By creating a more focused event, Artcurial is also responding to a contemporary need: to buy less, but better. Collectors are looking for pieces with a history, a provenance, a consistent condition, and an identifiable style. And those who are simply curious want to understand. They want to see things in person, ask questions, compare, and learn. A dedicated session makes all of this easier.
Paris, the natural terrain of desire
The choice of Paris and the Hôtel Marcel Dassault is not insignificant. Here, luxury is presented in a very Parisian style: elegant, central, and understated enough to let the objects speak for themselves. In these sales, the city almost becomes a backdrop: the Champs-Élysées just steps away, the winter light catching the metal and stone… and, in the middle, a room where one holds their breath while a gavel decides the fate of a lot.
The sales program: three key moments
Collectible watches: a meeting place for fine timepieces
On Tuesday, January 13, 2026, at 2 p.m.auction Collectible Watches will feature 118 lots. The catalog blends renowned brands and coveted references, with a strong presence from houses such as Rolex, Patek Philippe, Cartier, Audemars Piguet, Breguet, and Chopard. It includes sports watches, design icons, and more exclusive pieces… in short, enough to make you want to slow down time (and speed up your pulse a little).
A few titles spotted in the selection set the tone: a Rolex Daytona described as a " Porcelain Floating Cosmograph," a Patek Philippe Nautilus, and several Cartier pieces with a very distinctive style. It's the kind of sale where the items transition from "tool" to "status" objects in just two lots, without anyone batting an eye.
Time is feminine: when watchmaking becomes jewelry
On Tuesday, January 13, 2026, at 4 p.m., Artcurial continues with "Le Temps est Féminin" (Time is Feminine), a session of 70 lots dedicated to ladies' watches. Here, watchmaking is presented in a different light: with greater refinement, a greater play on proportions, and often a delightful interplay between watchmaking expertise and jewelry design.
It features expected names: Cartier, Van Cleef & Arpels, Chopard, Breguet, Patek Philippe… but above all a common thread: the idea that a watch, on the wrist, can be a jewel in its own right, with its own personality, presence and poetry.
Jewelry: The finale in the spotlight
On Wednesday, January 14, 2026 at 2 p.m.sale Jewelry closes the session with 305 lots. Rings, bracelets, necklaces, brooches, sets… the selection covers several periods and styles, from Art Deco pieces to more contemporary creations, not forgetting those “ signature ” jewels where a house, a motif, a stone cut is enough to tip a piece into another category: that of objects that one does not forget.
A closer look at some lots that are already turning heads
Collectible watches: icons, benchmarks and personal favorites
front watch, the 2 p.m. sale promises a fine balance between desire and expertise. Among the standout pieces are a Rolex Sea-Dweller Comex (ref. 1665, 1980s), estimated at €80,000 to €120,000, and a Patek Philippe (ref. 3970), also estimated at €80,000 to €120,000. Two distinct worlds: one more "adventure" and professional history, the other more "grand tradition" and complications. But they share a common thread: a special aura, fueled by rarity, the consistency of the reference, and the mystique it evokes.
In an auction room, this type of lot is never just a card: it sparks debates, smiles, sometimes very eloquent silences.
Alongside these headliners, the catalogue features highly sought-after pieces: a Rolex Daytona with an evocative nickname, Nautilus from Patek Philippe, Cartier watches with a graphic look… We find this typical mix of watch sales: watches that speak to the seasoned collector, and others that seduce at first glance, even without knowing half of the references.
Time is feminine: Art Deco, gold, diamonds… and a touch of romance
In the 4 p.m. session, one lot stood out for its aura: an Jaeger-LeCoultre style Art Decoin platinum, enamel and diamonds, estimated at 25,000 to 50,000 euros. It's the kind of piece that doesn't "shout": it captures the light, plays on its finesse, and lets the quality do the rest.
Another delightful detail: a yellow gold Patek Philippe, estimated at €8,000 to €12,000, is advertised with a provenance that adds a real touch of mystique, as it is said to have belonged to the wife of André Chaumeix, literary critic and journalist. In an auction, this kind of provenance changes the narrative: you're no longer just looking at a watch, you're imagining an era, a lifestyle, a daily ritual.
Jewelry: when the stones speak
For the jewelry sale, several pieces are already attracting attention. Artcurial is highlighting, in particular, a Harry Winston diamond 6.96 -carat (estimated at €150,000 to €200,000) and a Graff ring with a 10.97-carat Fancy Yellow diamond at ( estimated € 120,000 to €150,000). Here, the stone does part of the work, and the signature does the rest.
Also noteworthy is a Chaumet necklace from the 1950s advertised with diamonds totaling 38.40 carats (estimated at €25,000 to €35,000). The 1950s have this structured elegance: a way of adorning a neck or décolletage with confidence, without needing to overdo it.
Finally, some lots are as appealing for their history as for their materials. The list includes an "exceptional parure of the Duchess of Angoulême," estimated at 6,000 to 8,000 euros. This is exactly the kind of piece that attracts those interested in provenance and heritage: a jewel that, beyond its beauty, gives you the feeling of holding a fragment of history in your hands.
Before raising your hand: how to enjoy the Paris Luxury Days?
Online images are a good starting point, but they're no substitute for seeing the real thing. A gemstone is also judged by the interplay of light, its color, and how the setting showcases it. A watch is best appreciated on the wrist: its proportions, balance, patina, and legibility. For those who wish to examine the lots, Artcurial is offering viewings by appointment starting January 5th. This is the ideal time to ask questions and avoid making hasty decisions.
Read an estimate as a guideline, not as a promise
An estimate isn't a price; it's a starting point. It reflects rarity, condition, demand, and sometimes a more mysterious factor: emotion. To remain calm, the best advice can be summed up in two lines: set a limit, and then stick to it. Yes, even if the room goes wild. Yes, even if "it's the piece of your life." Love at first sight never has to turn into madness.
The details that matter (and prevent unpleasant surprises)
Before bidding, you check the conditions, the documents, the provenance (when specified), and request a condition report if necessary. You also inquire about fees and terms. It's less glamorous than carats, but this is where the difference lies between a happy purchase and a hesitant one.
The Hotel Marcel Dassault: a setting to match
Big sales always have a touch of theatricality. And the setting matters. TheHôtel Marcel Dassault, at the Champs-Élysées roundabout, offers that typically Parisian mix: prestige, sobriety, and the feeling that you are exactly where you need to be.
The venue itself is part of the experience: people come to buy, but also to look, learn, compare, and be surprised. Even without leaving with a prize, they often leave with images and a very reasonable desire to "come back next year" (even if, technically, this edition is a first).
What this event reveals about luxury in 2026
These sales reflect a very current trend: luxury is increasingly experienced and something passed down through generations. Watches and jewelry are not "instant" objects. They are made to last, to be cared for, to change hands, sometimes even to change lives.
By combining three complementary sales, Artcurial offers a complete narrative: time (mechanical), time (worn, styled, jewelry), and light (stone, metal, setting). Three ways to celebrate the same desire: to own something beautiful, rare, and well-made enough to withstand the test of time without losing its charm.
How to participate: from curiosity to bidding?
The sales pages advertise a Live Bid : in other words, it's possible to follow (and bid) live, without necessarily being seated in the room. This is convenient if you're far away, if you want to avoid the hustle and bustle, or if you prefer to think in peace and quiet: a cup of coffee in hand rather than a catalog on your lap.
At major auction houses, you'll generally find several options: bidding in the room, bidding online, leaving a purchase order, or requesting a phone call when a lot is up for auction. The important thing is to choose the method that suits you best and to prepare your approach beforehand, especially if you're aiming for a highly sought-after piece.
The right approach: prepare your "game plan"
Before the big day, note down your favorite lots, their estimated values, and the limit you've set for yourself. Also, leave a little margin... not to splurge, but to absorb the unexpected: a last-minute impulse buy, or a "second choice" item that suddenly becomes the obvious choice.
On the day of the sale, arrive a little early (even online): this allows you to check that everything is working, review your notes, and get in the right frame of mind. Bidding moves quickly. This is not the time to be searching through your emails for a lot number.
What if we just come to watch? Good idea.
We sometimes forget that auctions are also an excellent learning ground. Observing a sale means understanding what drives up a price, what slows down a room, how provenance influences attention, or how a style unexpectedly "reappears." In short, even without buying anything, you leave enriched, at least in terms of knowledge (and that's already very chic).
A date to remember (even if it's just to dream)
The Paris Luxury Days have everything going for them: a clear program, an iconic venue, and selections that appeal to both collectors and the simply curious. From collectible watches and ladies' timepieces to exceptional jewelry, Artcurial promises two days where Paris will pulsate to the rhythm of auctions and where every lot has its chance to become a major story.
