Fashion
Spring-Summer 2026 Fashion Trends: 10 Must-Have Pieces
Every year, when the first real rays of sunshine warm the Parisian terraces and the trees begin…
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Fashion
The paint tube, a new desirable object: the art of storytelling according to Lefranc Bourgeois
From impressionistic plein air painting to premium packaging, Lefranc Bourgeois transforms the paint tube into an object of desire…
Fashion
Courrèges at the Maeght Foundation: Peter Knapp, Cannes and the cultural power of photography
Courrèges at the Maeght Foundation - Programming a Courrèges exhibition as seen by Peter Knapp at the Maeght Foundation,…
Fashion
Hermès and the grammar of luxury: what FY2025 says about a model that holds
To look at Hermès' FY2025 results as one would read a profit and loss statement would be to miss the point entirely. At…
Fashion
Gap x Victoria Beckham: the new grammar of accessible premium
In a fashion industry under pressure, where consumers are more selective about their spending and where…
Fashion
Gucci falls in Brand Finance Italy 2026: what the decline in value reveals about Italian luxury
The drop of approximately a quarter in Gucci's value in the Brand Finance Italy 2026 ranking is having an impact…
Fashion
Milan Design Week 2026: Design as a new grammar of influence for luxury
Long perceived as the grand stage for furniture manufacturers, architects and galleries, Milan Design…
Fashion
Pedro Pascal at Chanel: the ambassador who puts menswear back in the spotlight
On April 13, 2026, Chanel officially announced the arrival of Pedro Pascal as one of its ambassadors. This information was relayed by…
Fashion
When strength becomes chic: the aesthetics of muscle and the new premium femininity
Strength, posture, performance: the aesthetics of muscle are redefining premium femininity and forcing beauty to speak science…
Fashion
Dolce & Gabbana: when governance becomes professionalized without denying the creative DNA
The fact that Stefano Gabbana is stepping down as president of Dolce & Gabbana while retaining a…
Fashion
How is Zara redefining desirability in 2026, at the crossroads of mass market and luxury?
Referring to Zara as a "star brand" in 2026 is not just a figure of speech:…
Fashion
Fashion 2026 Call for Projects: The public boost that can structure an emerging brand
In the French ecosystem, fashion takes place as much in studios as in workshops, offices…