Courrèges at the Maeght Foundation: Peter Knapp, Cannes and the cultural power of photography

An exhibition that fits into the symbolic geography of Cannes

Courrèges at the Maeght Foundation – Programming a Courrèges exhibition as seen by Peter Knapp at the Maeght Foundation, from May 12 to 23, 2026, is no mere coincidence. Running alongside the Cannes Film Festival, the event is part of an ecosystem where images circulate at breakneck speed, where visibility is measured on an international scale, and where fashion naturally engages with cinema, talent, red carpets, and media narratives.

In this Cannes window, the French Riviera becomes an open-air studio. Brands are less interested in "making a splash" than in establishing a presence: welcoming, telling stories, providing context, creating opportunities for interaction. An exhibition then acts as an anchor point, more stable than an evening event and more substantial than a single location. It offers extended time, a cultural language, and the legitimacy of an institution.

The choice of the Maeght Foundation in Saint-Paul-de-Vencereinforces this approach. Visitors don't just come to see silhouettes; they come to experience modernity in a place steeped in avant-garde history. The exhibition becomes a bridge between two worlds that share a common obsession with the frame: art that captures.