Fashion
The luxury bag, an architecture of the body transformed into a system-object
Before it was a symbol, the bag was a solution. Carrying a blade, rations, tools, papers…
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Fashion — Page 12 —
358 articles · Page 12
Fashion
Galliano at Zara: when couture aura enters fast fashion
The industry wasn't so much surprised by the name as by the destination. After his departure from Maison…
Fashion
Japan: The resurgence of a premium market, as seen through L Catterton's (LVMH) €270 million investment
By announcing a €270 million investment package dedicated to Japan, L Catterton, the investment fund backed by…
Fashion
Chanel and excellence in customer experience: what the KPMG 2025-2026 ranking reveals
Being recognized for the quality of its welcome, services and shopping experience is nothing…
Fashion
Burberry, the “royal core” and the art of telling Britain’s story
When a luxury brand chooses a commemorative date, it never simply honors a memory. It creates…
Fashion
Versace under the Prada Group: the strategy of a luxury brand refocused around Atelier Versace
When an Italian fashion house as instantly recognizable as Versace changes ownership, the market is less concerned about the effects…
Fashion
Gucci, the "cultural entity" as a turnaround strategy at Kering
In the luxury world, a debut fashion show is never just a calendar event. It's a test of…
Fashion
When the muse becomes a tribe: RVNG Couture's relationship strategy
In the luxury sector, the "muse" has long been an effective shortcut: a face, an image, a…
Fashion
With the CC League, Chanel Beauté is reinventing sports sponsorship through long-term coaching
Sports sponsorship in the luxury sector has long followed a simple logic: associating a face, a…
Fashion
Why does Gucci's great social reset usher in the Demna era?
Delete, pause, restart: in the attention economy, a simple gesture can become a statement. By resetting one's…
Fashion
The "it bag" in 2026: from a unique icon to a wallet of desires
For a long time, the "it bag" was that instantly recognizable star bag, omnipresent on the street as well as in editorials, capable of…
Fashion
Luxury against the grain: "Imperfection" as a catalyst for desire at Miu Miu
When an index like the Lyst Index designates a brand as the most fashionable in the world, it…