A strategic handover
A leading figure in fashion, Anna Wintour entrusts Chloe Malle with a key role: to steer the editorial and shape thenarrative DNA of Vogue in theera of platforms.
The goal is not to break, but toexpand : to maintain the magazine's cultural power while accelerating its shift and digital.
Who is Chloe Malle?
A journalist trained in the school of rigor, Malle has established herself with a curatorial eye , a curiosity for emerging scenes and a sense of storytelling that connects creators, culture and society.
Its strength: blending fashion references and conversations of its time, without losing the pleasure of style.
Priority projects
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Diversity of voices : broadening the editorial content and topics, from established luxury to new creative scenes.
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Emerging designers : giving space to labels that are shaking up cuts, materials and narratives.
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Digital power : short, interactive, live video formats, “explainer” dossiers and behind-the-scenes workshop footage.
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Community & engagement : author newsletters, book clubs, hybrid events.
Wintour Heritage, Cape Malle
Wintour turned Vogue a pop-culture icon.
Malle intends to preserve this aura while establishing a new rhythm: less distance, more conversation ; less institution, more proximity with readers.
Short-term challenges
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Fragmented attention : capturing the audience between TikTok, Reels and long formats.
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Media economics : monetizing without diluting the editorial message.
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Credibility & high standards : combining a desire for fashion, investigations, and value-added storytelling.
What the industry expects
Between enthusiasm and vigilance, fashion scrutinizes the Malle signature : a Vogue more permeable to global creative scenes, capable of initiating trends as much as documenting them — and telling why they matter.
Towards a Vogue of Conversation
By focusing oninteractivity (participatory formats, living archives, dialogues with talent), Malle can transform Vogue into a visual culture platform where people come for inspiration, analysis and exchange.
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