Beauty
Lancôme is transforming its flagship store into a house of longevity
Lancôme redefines luxury beauty with a House of Longevity designed as an immersive experience…
Items
Articles by Sarah Cohen
Beauty
Estée Lauder x Puig: the inside story of a failed deal
Estée Lauder Companies and Puig have ended their merger talks. Behind this lack of agreement lies…
Beauty
Only Desire: Diesel puts premium fragrance and digital desirability to the test
Premium perfumery has never been so rich, nor so difficult to decipher. On the one hand, the…
Beauty
Luxury lipstick: a new portable art object embodying desire, refillability, and rarity
For a long time, a lipstick was judged first and foremost by its cosmetic promise: hold, comfort, pigment,…
Beauty
When perfume becomes a medium: L'Oréal Luxe's immersive strategy
For a long time, luxury perfume maintained its status through the rarity of its materials, its signature style…
Beauty
When a name is worth its weight in gold: the "Malone" battle and the new geopolitics of perfume brands
The perfume industry, often presented as a realm of poetry and raw materials, is…
Fashion
Armani facing a minority stake takeover: the LVMH, L'Oréal and EssilorLuxottica equation
The hypothesis of a sale of approximately 15% of Armani's capital to three French groups, LVMH, L'Oréal and EssilorLuxottica,…
Beauty
On Boulevard des Capucines, Fragonard stages the perfume
In Paris, the address matters as much as the object itself. By choosing to reinvent its Théâtre du Parfum in…
Beauty
Luxury beauty in the age of longevity: what INNOCOS Paris 2026 reveals
Luxury beauty in the age of longevity - April 16th and 17th, at the Pullman…
Beauty
When a fragrance resurfaces in desire: the relaunch of Fleur de Lait by Miu Miu Beauty, between TikTok and gourmandise
Reactivating an existing fragrance seems, at first glance, like an act of nostalgia. In the…
Beauty
The beauty of the next ten years: decisive innovations and trade-offs for premium brands
When a business meeting reaches its first decade, it ceases to be a simple event and becomes…
Beauty
L'Oréal and the new grammar of influence: what the Brand Influence Index 2026 really says
To be the first French brand in Onclusive's Brand Influence Index 2026, with a record level of tone…