Beauty
Why are cosmetics giants now investing in India?
For years, India has featured in investor presentations as a "long-term" market…
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Articles by Sarah Cohen
Beauty
YSL Beauty and Snapchat unveil a groundbreaking influencer campaign
YSL Beauty and Snapchat unveil a unique influencer campaign for the launch of the new YSL range…
Beauty
Beauty concierge: the new art of differentiation in experiential luxury
In both high-end hotels and luxury homes, experience has become a territory for innovation…
Beauty
A Garden Under the Sea: when Hermès transforms "The Call of the Sea" into a perfume
In the world of luxury, the annual theme is not just a slogan intended to punctuate a calendar…
Beauty
When Sephora bets on ChatGPT: personalized beauty recommendations enter the conversational era
The launch of a Sephora application within ChatGPT marks less of a spectacular event than a significant shift…
Beauty
Estée Lauder and Puig: what a major maneuver in prestige beauty would reveal
When two major players officially announce talks regarding a merger, the market never sees it coming…
Beauty
J'Adore Intense: how Dior is reviving its fragrance franchise with a very luxurious "Intense" strategy
In the world of prestige perfumery, some names transcend mere commercial success to enter into…
Beauty
Beauty packaging embraces denim: the new grammar of luxury, somewhere between the 90s and drop culture
Long confined to ready-to-wear, denim is now establishing itself as a visual language in its own right in…
Beauty
Orphéon, jazz and the left bank: how is Diptyque reinventing a bestseller in a digital campaign?
In the world of perfume, some creations function like memory capsules. Orphéon, by Diptyque, is one such example…
Beauty
When regenerative pea alcohol finds its way into luxury perfume: a turning point for the industry
In our imagination, a perfume is simply a juice, a signature, an emotion. Yet, its reality…
Beauty
When beauty invests in social causes: L'Oréal's €50 million fund serving women
In the beauty industry, ESG has established itself as a central framework for judging sustainability…
Beauty
Beauty&Guide
Today, discover which beauty and skincare products are essential for the face…