Beauty
Balmain Beauty: transforming a couture heritage into a prestige perfume signature
Balmain Beauty - Prestige perfumery today combines several rare advantages: a power to…
Items
Articles by Sarah Cohen
Beauty
When premium beauty embraces longevity: the powerful signal of the Lancôme x Timeline partnership
The announcement of a collaboration between Lancôme and the biotech company Timeline, officially confirmed at the end of February 2026, goes beyond…
Beauty
When luxury beauty embraces the K-Experience: the Loveshine photo booth by YSL Beauty at Les Halles
In Paris, Generation Z no longer visits a point of sale, they use it as a…
Beauty
Mandarin Oriental and Simone Biles: when well-being becomes a strategic signature of luxury
On February 25, 2026, Mandarin Oriental officially announced a rare move in the luxury hotel industry: the…
Beauty
When Aqua Allegoria aims for "perfume-skincare": the new hybrid frontier explored by Guerlain
In the selective world of perfumery, established lines face a recurring challenge: remaining desirable…
Beauty
Caudalie and the wellness shift: when premium beauty becomes a service
Seeing a skincare brand invest in yoga and Pilates is no longer anecdotal:…
Beauty
In Seoul, Loewe is transforming perfumeries into laboratories of desire and immersive retail experiences
When a fashion house invests in beauty, it no longer simply adds a line of…
Beauty
When perfume becomes art: the Expanded Drops experience at Maison Francis Kurkdjian
In Paris, until March 29, 2026, Maison Francis Kurkdjian is installing a rare offering in the world of…
Beauty
Beauty in the "new normal": what L'Oréal's +4% 2025 strategy says
Projecting a growth rate of +4% in 2025 may seem modest when considering…
Beauty
Premium beauty: when ESG becomes a legal risk, the Estée Lauder example in Canada
On February 6, 2026, a decision by the Ontario Court of Justice convicted Estée…
Beauty
Coty “Curated”: an analysis of a beauty strategy designed to boost performance
When Coty Curated publishes slightly lower quarterly results for the second quarter of its…
Beauty
When Prada redefines gender equality in perfumery
In theory, a perfume has no gender. It has materials, an architecture, a diffusion,…