Business
Hermès in Q1 2026: the drivers of resilient growth in a luxury sector under pressure
With approximately €4.1 billion in sales in the first quarter of 2026 and a projected increase of…
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Articles by Julien Vasseur
Gastronomy
When Champagne takes root in Burgundy: the offensive of the houses on the rarest terroirs
Louis Roederer has announced that it has entered into negotiations to acquire Domaine Pierre Damoy, a Burgundy estate…
Design
The premium flagship store, a laboratory for experience and loyalty in the omnichannel era
In retail terminology, a "flagship" is no longer just a large store..
Travel
Traveling by private jet in 2026
For a long time, the idea of traveling by private jet remained almost entirely confined to the collective imagination. It was associated…
Travel
When Asia reinvents the luxury brand experience: immersion, technology and culture put to the test of ROI
Luxury has long based its desirability on relatively stable codes: the iconic address,…
Watchmaking
Why did the Patek Philippe Nautilus become the benchmark for luxury sports watches?
When it appeared in 1976, the Patek Philippe Nautilus did not fit into the expected narrative…
Travel
Sleeping in the sky, the new frontier of luxury: Air France and Sofitel are changing the game
In contemporary luxury, the object is often just the starting point. What truly sets it apart is what makes it stand out in the long run…
Fashion
Marriott x Lefay: when well-being becomes the new driving force of luxury hotels
Wellness is no longer simply an added bonus in upscale hotels. Wellness tourism…
Travel
First-class suites: when the plane becomes a five-star hotel at 10,000 meters
In just a few years, first class and the first-class suite ceased to be…
Business
Courrèges after Nicolas Di Felice: what a key departure reveals about a fashion house's strategy
When Nicolas Di Felice announced he was leaving the artistic direction of Courrèges after five years to…
Business
"Made in France" in luxury: from promise to proof system
In the luxury sector, trust is no longer proclaimed, it is demonstrated. The "made in…"
Business
Cultural spaces still off the radar of luxury brands, and how to enter them without making a misstep
When a luxury brand talks about "culture," it often thinks of iconic museums, fairs…