Gastronomy
Ladurée Café: the macaron house comes to the everyday coffee shop
When a heritage gourmet establishment decides to open a separate brand from its salons…
Items
Articles by Julien Vasseur
Gastronomy
The chocolate Easter egg, a new object of desire: what gourmet luxury will reveal in 2026
On Sunday, April 5, 2026, the chocolate egg will once again take its place at the center of tables…
Business
French watchmaking and jewelry: why exports and premium products drove growth in 2025?
In 2025, the French watch and jewelry industry continued to progress even though the context seemed unfavorable.
Business
When luxury re-establishes its roots: craftsmanship, customer experience, and proven value
The watchword is circulating in management committees as well as in workshops: get back to basics
Gastronomy
When Dior makes dining a new art of living: the Michelin star as an accelerator of desire
The awarding of a Michelin star in the 2026 Guide to Monsieur Dior, the restaurant located on Avenue Montaigne, marks…
Business
When the pub becomes an object of desire: Jonathan Anderson x Guinness, or the art of transforming the popular into luxury
Luxury has long been described in terms of sacred places: workshops, palaces, private mansions,…
Gastronomy
Louis Roederer, or the art of transforming a ranking into brand power
In the world of champagne, reputation travels faster than the bubbles. When a house is recognized for…
Gastronomy
The Chocolate Egg Bag: when Louis Vuitton transforms luxury into an edible object
A luxury bag made of chocolate may seem like a seasonal whim, a simple feat…
Business
Tea time, a new art of living in luxury homes
Long confined to the hushed atmosphere of luxury hotels and the British elegance of afternoon tea, tea…
Business
BNMA: the new patent that could reshuffle the deck for recruitment in luxury crafts
Luxury is fascinating, but its workshops struggle to recruit. This paradox stems from a gap between the image…
Business
At the Crillon, premium wellness becomes a year-round art of living
In luxury hotels, the spa is no longer a pleasant interlude reserved for rainy days…
Gastronomy
When Parisian luxury hotels turn wine into a profitable art of living
In Paris, luxury hotels no longer simply offer an impeccable bed, an iconic view, and…