High-tech
Reinventing customer relations in the luxury sector in the age of AI
AI, data, and augmented retail: how luxury brands are re-enchanting the customer relationship without…
Items
Articles by Julien Vasseur
Business
Brioni in Formula 1: Kering's bet on high-speed elegance
Long associated solely with mechanical performance, Formula 1 has transformed into a global cultural platform…
Fashion
Stefano Rosso at the helm of Aura Blockchain: a turning point for traceability and the digital passport of luxury
When an inter-company consortium changes its president, the news goes beyond a simple game of musical chairs. Aura…
Gastronomy
When pistachio becomes the most desirable signature of gourmand perfumes
There are notes that streak across perfumery like comets, and others that settle in…
Business
When the Ritz Paris becomes a stage: the palace, a new cultural platform on Place Vendôme
From June 13 to 15, 2026, the Ritz Paris will inaugurate a festival of dance, music and opera…
Business
Pedro Pascal, Chanel ambassador: when pop culture becomes a measurable asset
The official appointment of Pedro Pascal as a Chanel ambassador reflects a clear trend: endorsements are no longer…
Gastronomy
The metamorphosis of the Mandarin Oriental Paris, revealing the new battle of the luxury hotels
In Paris, luxury hotels are no longer content with simply being impeccable: they must be desirable…
Gastronomy
Fine pastry at your fingertips: Philippe Conticini's XXL offensive with Uber Eats
Fine pastry at your fingertips – See fine pastry slip into a…
Gastronomy
French gastronomy, a new brand powerhouse between social media, local traditions and luxury
For a long time, French gastronomy has shone through its institutions: the great restaurants, the guides, the…
Gastronomy
Chanel, wine, and the art of taking one's time: a heritage strategy between Bordeaux and Napa Valley
Seeing Chanel strengthen its presence in the wine sector may come as a surprise, given the House's..
Watchmaking
When Sotheby's transforms vintage Cartier watches into a global barometer of value
Rarely does an auction house manage to transform an auction into a cultural object in its own right
Gastronomy
Plaza Athénée without Jean Imbert: what the end of a star collaboration reveals about the strategy of luxury hotels
When a Parisian luxury hotel ends a collaboration with a celebrity chef, the issue goes beyond…