Fashion
Demi Moore at Lancôme: longevity as the new language of premium skincare
Demi Moore joins Lancôme for Reset: decoding a “longevity” shift that is shaking things up…
Items
Articles by Élise Moreau
Business
TikTok, the new stronghold of beauty influence: engagement, formats and luxury strategies in 2025
For a long time, beauty influence was viewed through the lens of community: audience size, aesthetics…
Fashion
Prada Group in Q1 2026: the fragile balance of growth that is changing continents
Prada Group in Q1 2026 - With organic growth of 3% in the first quarter of 2026,…
Business
When the luxury department store becomes a physical media outlet and a new village square
For a long time, the department store embodied a simple promise: to bring together abundance in one place…
Business
Met Gala 2026: What the red carpet will truly reveal about contemporary luxury
On May 4, 2026, the Met Gala will once again take over the steps of the Metropolitan Museum of Art…
Fashion
"The Run": How Lacoste is transforming its heritage into an engine of premium desire
Lacoste is no longer content with simply being a sportswear brand recognizable among thousands: it claims…
Fashion
Desirability 2026: What the new interpretation of the Lyst Index changes for luxury brands
The Lyst Index 2026 is not a ranking like any other, and that is precisely what…
Business
Luxury counterfeiting in 2026: when volume doesn't tell the same story as value
Counterfeiting is worth hundreds of billions of dollars globally, and the luxury sector remains…
Business
LVMH Special Days 2026: Understanding the event that opens the doors to luxury
From October 16 to 18, 2026, the LVMH group confirmed the return of its Journées…
Business
When Porsche withdrew from Bugatti Rimac: a silent recomposition of automotive luxury
Porsche's decision to sell its stake in Bugatti Rimac to the HOF Capital consortium does not…
Design
Louis Vuitton in Mayfair: Pop-up hospitality as the new frontier of experiential luxury
Choosing Mayfair in London is no small matter. This district has one of the highest population densities…
Design
Premium smart glasses: the credible return of augmented reality in luxury
When Google Glass appeared, it encapsulated a powerful idea: superimposing useful information onto reality…