Business
When AI reinvents the fitting room experience: premium clienteling according to OTB and Google Cloud
Long relegated to the role of a mere gadget, virtual try-on is now establishing itself as a commercial tool…
Items
Articles by Élise Moreau
Business
When luxury media become platforms of influence: what the Cercles Luxe Renaissance reveal
On June 2, 2026, at the Maison de la Chimie, you will attend the first edition…
Business
We Resell: How is Longchamp making second-hand a new pillar of premium leather goods?
The second-hand market has changed its status. Long perceived as a parallel market, it is now becoming established…
Design
Marine Serre at the Louvre: how does luxury transform clothing into a cultural object?
That a designer like Marine Serre would choose to engage in a dialogue with the Louvre Museum around La…
Design
When 3D design reinvents the workshop: Vivienne Westwood, CLO and the new luxury factory
Vivienne Westwood and CLO are launching a 3D design competition: a laboratory for recruiting, prototyping…
Watchmaking
The Rolex Oyster centenary, or the art of transforming an icon into a strategy
One hundred years later, the Rolex Oyster serves as a strategic platform: nine new features, a legacy of water resistance…
Fashion
Mother's Day 2026: 10 luxury gifts that will leave a lasting impression
Mother's Day 2026 celebrates a more emotional, understated, and refined luxury. Discover…
Business
The luxury of taking one's time: Maxime d'Angeac's lesson in precision
The luxury of time - In the collective imagination, luxury has long been synonymous with…
Business
The "De Meo Theorem": the challenger's playbook applied to luxury that slows down
In Florence, during a Capital Markets Day, Luca de Meo delivered…
Fashion
Prada, Made in India, and the Kolhapuri chappals: when luxury transforms controversy into a method
From controversy to strategy: Prada champions Made in India and revalues…
Business
When the Orient Express sets sail: the Corinthian hotel-sailboat gamble
Orient Express is one of those brands whose name alone encapsulates a promise…
Business
Why are Korean cosmetics exports reaching a historic milestone?
In Q1 2026, K-Beauty exports reached a record high. Analysis of the US drivers, the anchoring…