Fashion
Sustainable luxury: Stella McCartney's materials
Stella McCartney is accelerating the transformation of luxury through alternative materials, from grapes to mycelium. Between…
Items
Articles by Élise Moreau
Fashion
Gucci x Alpine F1: the Italian fashion house enters the race track in 2027
Gucci x Alpine F1 will launch a unique title partnership in 2027, at the crossroads of luxury,…
Fashion
Naomi Osaka turns Roland-Garros into a fashion stage
At Roland-Garros, Naomi Osaka made a striking entrance in a sparkling outfit designed by Kevin Germanier
Fashion
Chanel Vans: when couture codes find their way into sneakers
The trend brings together Chanel's couture codes with Vans' iconic skate aesthetic. Between Old…
Fashion
Luxury item: a symbiosis of art, craftsmanship and desire
Luxury goods embody the alliance between creativity, artisanal expertise, and the desire to pass on traditions. Bags, watches, perfumes…
Fashion
Longchamp transforms Paris into a life-size treasure hunt
Longchamp transforms Paris into a treasure hunt, blending experiential luxury, gamification, and storytelling around its…
Fashion
France Jacquemus jersey: Les Bleus embrace sporting luxury
With this pre-match jersey for Les Bleus, Jacquemus x Nike blurs the lines between football, fashion and…
Beauty
Les Ateliers Gaultier: Jean Paul Gaultier changes scale in haute parfumerie
Jean Paul Gaultier is moving upmarket with Les Ateliers Gaultier, a high-end perfume collection that…
Watchmaking
Royal Pop, the art of blurring the lines: what Audemars Piguet gains (and risks) with Swatch
The fact that a brand like Audemars Piguet is partnering with Swatch is enough to shift the discussion far beyond…
Jewelry
When Dinh Van turns jewelry into a gesture: modernizing a French icon
Dinh Van: the French jewel that reinvents the gesture. It retains the elegance of the original title…
Fashion
Bottega Veneta reinvents Intrecciato with mycelium
With Ephea Uma, Bottega Veneta transforms its iconic Intrecciato into a field of plant-based innovation, combining mycelium, craftsmanship…
High-tech
AI measures desirability and anticipates value
Luxury resale is becoming a form of clothing asset management: AI measures desirability, anticipates…