Business
When luxury enters the stadium: sport as a lever of global power
Spring has this virtue of clarifying things: nature restarts quietly, methodically,…
Items
Articles by Élise Moreau
Business
Icicle and Kering: the bet on Chinese quiet luxury
“Quiet luxury,” literally a discreet luxury, refers to an aesthetic based on quality perceptible by…
Business
When a series shapes desire: Euphoria and the new alliance of luxury
For a long time, cinema was the natural playground for prestige, red carpets and…
Jewelry
Fine jewelry re-enchants luxury through color
For decades, the diamond served as a universal language in fine jewelry. Transparent, durable,…
Fashion
Dolce & Gabbana: when governance becomes professionalized without denying the creative DNA
The fact that Stefano Gabbana is stepping down as president of Dolce & Gabbana while…
Fashion
How is Zara redefining desirability in 2026, at the crossroads of mass market and luxury?
Referring to Zara as a "star brand" in 2026 is not a mere effect of…
Business
When independent luxury chooses New York: the Marc-Antoine Barrois boutique and the "IRL is better" gamble
Opening a first New York location is never just a dot on a map. It's a statement…
Business
Luxury and the Robin Hood syndrome: generosity, power, and narrative
The legend of Robin Hood is unsettling in that it reverses the roles: the…
Fashion
Fashion 2026 Call for Projects: The public boost that can structure an emerging brand
In the French fashion ecosystem, fashion takes place as much in studios as in workshops, the…
Fashion
When Alaïa elevates jeans: the keys to Alaïa Denim, from Japanese craftsmanship to the perfect fit
Seeing the House of Alaïa invest in denim is more than just a passing fad. Alaïa Denim…
Fashion
Louis Vuitton and regenerative luxury: what "Regeneration 2030" changes
In the luxury sector, sustainability has long been formulated as a discipline of reduction:…
Watchmaking
Cartier and the training of watchmaking artisans: a strategic bet on transmission
In luxury watchmaking, value is not based solely on an iconic design, a complication…