Business
When French luxury wants to become the avant-garde again: from soft power to disruptive technologies
Since Sully and then Colbert, French luxury has not only been an economic sector: it is a…
Items
Articles by Élise Moreau
Business
Careers of Excellence 2026: when LVMH transforms recruitment into a lever of desirability
More than 10,300 visitors attended a tour dedicated to recruitment and training: the…
Fashion
Courrèges bets on Drew Henry: artistic direction as a desirability accelerator
The appointment of Drew Henry as artistic director of Courrèges, announced on March 31, 2026,…
Fashion
Ralph Lauren and the 2030 horizon: understanding a transformation that transcends fashion
In premium fashion and luxury, 2030 is emerging as a pivotal year: close enough to…
Business
When fashion leaves the pages: the exodus to Substack and the recomposition of influence
The phenomenon is no longer background noise. In an introspective study published on March 30…
Business
Post-Naïve Internet, or the art of seducing audiences who have figured it all out
The term “Post-Naïve Internet” refers to a cultural and aesthetic state that succeeds naïvety…
Business
Aston Martin faces American tariffs and a Chinese slowdown: ultra-luxury forced to reinvent itself
In the collective imagination, Aston Martin belongs to that very exclusive club where fewer cars are sold…
Fashion
At the V&A in London, Schiaparelli transitions from surrealist legend to cultural powerhouse
From March 28, 2026, the Victoria and Albert Museum (V&A) will inaugurate its very first…
Business
Jacquemus at Versailles: Heritage patronage as a new grammar of prestige
When a fashion brand chooses to finance the restoration of a heritage item, it doesn't…
Fashion
The luxury bag in 2026: the ultimate prestige experience
By 2026, the luxury bag will no longer simply adorn a silhouette. It will accompany it, the…
Business
When Dior transforms Easter into an object of desire
In the luxury economy, grand narratives are no longer confined to fashion shows. They are also written…
Jewelry
Jewelry Show 2026: BIJORHCA returns to Paris, at the heart of a "super event" for fashion & lifestyle
BIJORHCA 2026 returns to Paris Expo (January 17–19, 2026) at the heart of a major fashion/lifestyle week. A…