
When Hermès revives Apple's desirability in China: the power of a color and a status
February 16, 2026
After nearly eighteen months of decline, Apple's momentum in China improved at the end of 2025. This slight upturn is not easily explained…
Founded in 1837 by saddler Thierry Hermès, the house at 24 rue du Faubourg Saint-Honoré has extended the exacting standards of harnesses to an entire art of living: Kelly and Birkin bags with their legendary waiting lists, hand-rolled silk scarves, watches, porcelain, and ready-to-wear. Still family-owned six generations later, Hermès champions an integrated artisanal model—one bag, one artisan—and patiently built growth that has made it one of the world's leading luxury companies by market capitalization. Here, the horse doesn't run: it endures.

February 16, 2026
After nearly eighteen months of decline, Apple's momentum in China improved at the end of 2025. This slight upturn is not easily explained…

February 15, 2026
For several seasons now, the luxury sector has been navigating a gray area more complex than a simple economic slowdown. Demand isn't collapsing, but it…

February 14, 2026
When a company like Hermès invests nearly $400 million to acquire two adjacent properties in Beverly Hills, the gesture…

February 10, 2026
The luxury market in China is no longer progressing in a straight line. After years of spectacular growth, 2025 is shaping up to be a year…

February 6, 2026
When a company like Hermès announces the opening of a new leather goods workshop in France, the news goes beyond a simple economic event. It tells a story…

January 30, 2026
There are beauty launches that generate a lot of buzz… and are forgotten as quickly as a swipe. And then there are…

January 29, 2026
There are perfumes that we wear like we put on a sweater: out of habit, because they're reassuring, because they…
January 4, 2026
The fourth quarter of 2025 is the true test of luxury: the ability to sell at full price, maintain margins and perform…

January 2, 2026
One square, two sides: discover why the double-sided Hermès scarf is a game-changer in style. History, craftsmanship, sizes, and ideas…

December 18, 2025
From the enchanting allure of Parisian palaces to sustainable luxury, this article deciphers the brands that best retain their value on the secondhand market. A closer look…

December 14, 2025
A black Birkin bag that once belonged to Jane Birkin sold for €2.45 million in Abu Dhabi. An analysis of this record-breaking sale…

November 11, 2025
Hermès' Birkin and Kelly bags are no longer just fashion icons; they've become true assets thanks to…