Chanel

From the millinery shop opened on Rue Cambon in 1910 to the global giant still owned by the Wertheimer family, Chanel defined the very vocabulary of modern luxury: the liberating jersey, the little black dress, braided tweed, the quilted 2.55 bag, the interlocking Cs, and N°5 of 1921, the first abstract perfume in history. For thirty-six years, Gabrielle Chanel and then Karl Lagerfeld transformed it into a house where every code is a manifesto. Haute couture, jewelry on Place Vendôme, J12 watches: Chanel remains the benchmark.