Luxury in the face of the major shift in skills: performance, desirability, and a new promise made to talent
February 16, 2026
The "great shift" in skills within the luxury sector is not simply a matter of new tools or opening up..
Chanel
From the millinery shop opened on Rue Cambon in 1910 to the global giant still owned by the Wertheimer family, Chanel defined the very vocabulary of modern luxury: the liberating jersey, the little black dress, braided tweed, the quilted 2.55 bag, the interlocking Cs, and N°5 of 1921, the first abstract perfume in history. For thirty-six years, Gabrielle Chanel and then Karl Lagerfeld transformed it into a house where every code is a manifesto. Haute couture, jewelry on Place Vendôme, J12 watches: Chanel remains the benchmark.
Hermès, the "sanity" strategy: when stoic optimism becomes a competitive advantage
February 15, 2026
For several seasons now, the luxury sector has been navigating a gray area more complex than a simple economic slowdown. Demand isn't collapsing, but it…
When luxury joins forces with sport, tech, and art: collaboration becomes a model
February 14, 2026
In the world of luxury, heritage has long served as a compass. A century-old house, a workshop, a lineage of expertise, and…
Jacquemus' first all-white look: a visual ritual that tells the brand's story
February 13, 2026
In the attention economy, sometimes a simple gesture is all it takes to create a lasting impact. At Jacquemus, this gesture takes the form of…
Chinese New Year 2026: When Asia redefines luxury through experience
February 13, 2026
Every year, the Chinese New Year acts as a catalyst. A perennial media event, a peak in attention on social media platforms, a time for gift-giving and…
When the book becomes a luxury item: culture, desire, and brand strategy
February 12, 2026
As digital flows multiply, the printed object regains a unique authority. The book, through its materiality, imposes a rhythm…
The facialist revolution: the new desirability asset for luxury spas and hotels
February 11, 2026
The term "facialist" refers to a practitioner of facial treatments whose value lies in their expertise in the technique…
Understanding the selective recovery of luxury in China in 2026: beauty, jewelry and new trade-offs
February 10, 2026
The luxury market in China is no longer progressing in a straight line. After years of spectacular growth, 2025 is shaping up to be a year…
Luxury retail in 2026: recruiting, paying and retaining customers in a tense market
February 7, 2026
Luxury retail recruitment is no longer a peripheral issue. By 2026, it will become as strategic a lever as the location of a…
From style icon to jewelry designer: A$AP Rocky and Codognato, the alliance that makes a mark
February 7, 2026
A$AP Rocky Codognato, the iconic jewelry designer? When an artist takes on multiple roles in fashion, the shift towards jewelry..
When Prada redefines gender equality in perfumery
February 6, 2026
In theory, a perfume has no gender. It has materials, structure, diffusion, longevity, and an evocative image. In practice,…
When Stella McCartney connects fashion school and textile innovation: a new center of gravity for the industry
February 6, 2026
Seeing Stella McCartney become the first ambassador for a multidisciplinary institution focused on textile innovation is more than just a social symbol. In the lexicon…