Founded in 1888 around the Kimberley mines, De Beers shaped the global diamond industry for over a century and in 1947 coined the most famous advertising slogan, "A diamond is forever." Backed by the Anglo American group, De Beers operates from mine to boutique: mining in Botswana and Namibia, Tracr traceability technologies, and a jewelry house founded in 2001 that showcases both rough and cut diamonds, from the DB Classic solitaire to high jewelry pieces inspired by nature.
February 7, 2026
Rue de la Paix, an address that speaks volumes even before the window display. Opening a boutique is never a neutral act in the luxury sector…
October 8, 2025
Desert Diamonds marks De Beers' return with ethical diamonds, a bespoke design and an emotional narrative to celebrate…
August 24, 2025
De Beers Group is increasing transparency regarding the origin of its natural diamonds, in response to growing consumer demand for…
August 3, 2025
Romance, symbolism, and craftsmanship. For Valentine's Day, De Beers, the "Jeweler of Light" since 1888, has created a…
August 3, 2025
To celebrate the Chinese New Year, De Beers presents a capsule collection of medals called Talisman Virtues. The collection includes eight talismans set with…
August 3, 2025
Jeweler of light, De Beers captivates us with its new collection of sparkling jewels enhanced by the expertise of…