Between heritage and innovation, a few houses and designers are reshaping the luxury . A quick overview of the names that matter today, from timeless icons to emerging voices.
Pioneers of jewelry : a living legacy
Cartier perpetuates an elegance that is recognizable above all others. Its Tank watch , born in 1917, remains a design manifesto with its parallel lugs and blue cabochon, regularly reinterpreted without losing its soul.
At Van Cleef & Arpels , the Alhambra collection stands out as a modern talisman. Created in 1968, the four-leaf clover motif embodies luck and is available in a range of materials and colors that appeal to all generations.
New voices: personalization, luxury piercing , and ethics
Maria Tash revolutionized high-end piercing fine jewelry , expert studios, and gold and diamond pieces designed to create bespoke ear maps.
Jade Trau combines clean lines with responsible sourcing. Her collections in 18-karat gold and ethically sourced are designed and manufactured in New York, with meticulous attention to comfort and everyday wear.
Watch brands you shouldn't miss
Omega remains a must-have with the Speedmaster Moonwatch , the iconic chronograph worn by astronauts during Apollo 11 and which became known as "the Moonwatch." The line has modernized while preserving its historical codes.
Bell & Ross cultivates a unique "instrument panel" design. The BR 03 incorporates the iconic circle within a square and draws inspiration from aircraft cockpits, a functional aesthetic that has become the brand's signature.
Strong trends in jewelry and watches
Three key themes shape current trends: personalization (engravings, made-to-measure), sustainability (recycled gold, gem traceability, lab-grown diamonds), and minimalist design that transcends seasons without making a look dated. The major trade shows of 2025 confirm this desire for intelligent elegance and lasting value.
The major events on the calendar
Watches and Wonders in Geneva has established itself as the industry's premier event, with the 2025 edition open to the public and featuring over fifty exhibiting brands.
Geneva Watch Days offers an open and decentralized format, from September 4th to 7th, 2025, around the Rotonde du Mont-Blanc.
Dubai Watch Week returns from November 19th to 23rd, 2025, in an expanded space at the Dubai Mall and Burj Park, bringing together over 90 brands and a rich program of talks and experiences.
Note: Baselworld has not been held since 2019, the event having been discontinued following the pandemic and profound changes in the ecosystem.
The brands of tomorrow: boldness and identity
Last Line (Los Angeles) offers jewelry , designed to last and be stacked, with a playful nod to classic codes.
In London, Hannah Martin blends arty aesthetics with bespoke orders, and even offers a "pierced" concept for a complete experience, from the studio to the finished piece.
Why follow them now?
Because they combine craftsmanship and technology, storytelling and transparency, these brands speak to a clientele seeking meaningful objects. Whether it's a jewelry , a distinctive watch luxury piercing , the goal is the same: to create pieces that are loved, kept, and passed down.
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